The Domain Is Being Sold for ‘Multiple Millions’. Any Takers?

A UK Music study reveals value gap between YouTube and content creators
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A UK Music study reveals value gap between YouTube and content creators
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Image by Thomas Galvez (CC by 2.0)

Funny, because was sold for around $400 million back in the dot-bomb bubble.

Of course, Vivendi purchased the broader ‘business’ as well, which all went poof a long time ago.  Fast-forward to 2013, and the withered warrior of a domain name is retailing for a couple million, according to an overture extended to original founder Michael Robertson.  “Presumably since I was the founder and CEO of the original, CBS called me asking if I would buy it to preempt an auction,” Robertson blogged.

“They suggested they believed it was worth multiple millions of dollars.”

Robertson was smart enough to mint hundreds of millions off, thanks to the $400 million sale and a bubble-happy IPO.  But this time around, Robertson is also smart enough not to buy it back.  “There’s no denying it’s a memorable and historic domain name,” Robertson continued.  “Many people think all it takes for business success is to secure a desirable domain name. They’re wrong.”

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So what’s in a name, anymore?  The most successful players today have ‘made-up’ names like Spotify, YouTube, and Pandora.  Meanwhile, seemingly-superb names like or are largely unknown.  In fact, Robertson argues that spending millions on an url can impair the chances of success, simply because it siphons so much money away from the actual business.

Beyond that, successes like Spotify go way beyond the .com and into apps, Sonos systems, whatever.  Which is why nobody refers to Spotify as; that’s a 90s/early-2000s construction.

But there’s another reason why Robertson is turning this down: MP3s are on the way out.  “The world has dramatically changed,” Robertson said.

“If you doubt this, look at the world’s largest music service YouTube, which is 100 percent streaming.  The competitive landscape today looks far different as does the opportunity around the audio business.”

CBS claims to have already received an offer ‘in the 7 figures’ for the domain.

7 Responses

  1. Yves Villeneuve

    Bad example. YouTube is free to the consumer and pays very to artists.

    • Yves Villeneuve

      YouTube is not 100% free. Aren’t they trying to monetize certain channels with a paid subscription model? How is that working? Any more channels in the pipeline ready for the same treatment?

      • Casey

        That’s part of Google dream of offering a paid streaming TV service to rival cable. It seems to be a complete failure, similar to their last attempt. They are already cooking up another product though it seems. Their latest will actually try to make use of cable networks or content actually worth paying for to go after Comcast, Time Warner, Verizon, etc.

  2. Sequenz_

    It pays very little because of the negotiations with the collecting societies. Youtube has two different models:
    1.- flat percentage for every video on youtube, regardles of whether it has music or not,
    2.- a tiered version depending on the importance of the music.
    If there’s anybody to blame, then it’s the collecting societies.

  3. Casey

    People associate the term “MP3” with dated MP3 players. For that reason, anyone who plans to use this domain will have a very hard time convincing people to give their service/website a try. It’s a lot easier to create a new domain with a catchy name.

  4. Chris

    I used to have a .mu email and web address a few years ago. We thought it was great but we had all sorts of problems with people not recognising .mu as a domain. How people managed to sell these kind of domains back in the day seems bizarre now