7 More Reasons Why iRadio Is a ‘Pandora Killer’…

Apple’s iTunes Radio is slated to hit the masses in about two days (September 18th).  Which brings us to yet another 7 reasons why iRadio may be a “Pandora killer,” according to yet-another anonymous Digital Music News commenter (the first batch of 7, from NPD Group, is here).

1. Tight Integration with Streaming and Purchased Music.


Source: Anthony Mullen, a senior analyst at Forrester Research, said that even though the new service was just released, Apple already has a head start with its iTunes store. “A really tight integration between streaming and purchased music is something the iRadio competitors can’t match and that surely will be an advantage for Apple,” Mullen wrote in an email before the product’s official name was announced. [Huffington Post].


2. Pandora Hasn’t Continued to Innovate Upon Their Radio Product.


Source: The new radio capabilities are likely to push Pandora to more innovation, Sinnreich says: “I love Pandora. It’s a pioneering service. Their software works well. But they’ve been dominant so long that they haven’t really progressed, in terms of making their service more sophisticated. Having Apple is going to kick Pandora to greater good.” [Rolling Stone]


3. Apple Will Have Exclusive Music Releases From Major Artists


Source: As the world’s most popular music store, iTunes has access to thousands of new songs every week. And you’ll hear some of that music on iTunes Radio
before you hear it anywhere else. Whether it’s an exclusive track from an up-and-coming band or a pre-release of the next big hit, iTunes Radio has you
covered. [Apple]
Commentary: “Now, fans will have another reason to try iTunes Radio — at least during the brief period of time when a track or pre-release album they are dying
to hear is only available for streaming there.  Whether they stick around is anybody’s guess, but at least they’ll show up.”  [Evolver.fm]


4. 575 Million iTunes Accounts, Most With Credit Cards and 1-Click Buy.


Source: Apple has some important advantages. The company has sold 600 million iOS devices globally that can run the Internet radio app. It has 575 million
iTunes accounts, most with credit cards and one-click buying, and a 63% share of the paid download market (in the fourth quarter), according to NPD
Group. The incremental revenue from downloads will bring an additional dimension to a type of service that has historically struggled to attain
profitability. [Billboard]


5. Apple Could Hook an Older Demographic on Music Streaming


Source: “Apple’s iTunes Radio, unveiled Monday, looks very similar to
other music-streaming services. But the details that set it apart — exclusive song offerings, links with the iTunes store and Apple’s signature design
— could help hook an older demographic on music streaming and lure others away from existing services. [ WSJ]


6. Direct Integration with iOS 7, Siri Commands, and iTunes Buying


Source: “The fact that iTunes Radio is baked directly into iOS 7 gives it some additional advantages. You can use it with Siri, literally calling up your favorite station or asking Siri to hear music similar to your favorite artist. Airtight integration with iTunes also makes it snap to purchase any currently playing song — a feature that I’m sure both Apple and labels are thrilled by.” [CNET]


7. Apple Will Have Leg Up In Targeting Users with Ad Products


Source: “Several agency executives believe iTunes Radio’s ad products will have a leg up in targeting over Pandora and Spotify due to the amount of data they
already know about their users. Served though iAd, iTunes Radio ads will allow brands to more accurately target customers based on location. iTunes
Radio will also allow marketers the opportunity to target consumers based upon what TV shows, movies and apps they’ve downloaded via iTunes.” [Adage]


Image by Brian Gratwicke, licensed under Creative Commons Attribution 2.0 Generic. 

11 Responses

  1. Casey

    iTunes radio doesn’t support Android, Windows Phone, Blackberry, Linux, set-top boxes/smart tv’s (other than Apple’s), doesn’t offer a web player, has minimal in-car integration, and the list goes on. Apple can’t kill Pandora if the majority of people can’t even use it.

    • Mike Corcoran

      Good point. The car dashboard will be a big issue. Pandora has a huge head start there. They aren’t going anywhere for awhile..

  2. Jocelyn James

    This might be true…Apple is kind of like the Walmart that’s moving into town, and Pandora is a little mom and pop. But they’re a mom and pop with a decent following and Apple will have to break that down, which they may or may not be able to do. I, for one, will not be switching over. I love Pandora, and the only supplement I use right now is torch music for video playlists since streaming apps still don’t ever put the two together! Maybe if Apple did that I’d consider it!

  3. Jazz

    I guess you all missed the part about 575M iTunes users. iTunes is not Walmart. Have you been to an apple store lately?

    • Casey

      Google too has over 500 million. Microsoft is probably not far behind. Both offer free music services. What’s your point? Total accounts is a meaningless number. Total accounts using a particular aspect of a service does matter and currently Pandora has nearly 55M active users while iTunes Radio has 0 (outside of beta testing).

  4. Jesse

    Reason two is why I will stay with pandora. If I wanted more major (commerical) artist I would listen to FM radio.

  5. David

    Not sure how literally we should take the ‘Pandora killer’ claim, but to state the obvious (I hope) Pandora can be damaged by competition that stops well short of taking all its existing users. For a business that is already financially fragile, taking away a quarter of its users might push it over the edge.

  6. Soiundtrack Band

    I think most musicians and music producers would prefer to work on a platform that will make purchasing not only easy, but almost mindless. No other streaming service can offer that kind of instant purchasing, and lets face it, music is an IMPULSE BUY.

    I’d rather limit my output and make some money, than spread material everywhere and get nothing back.

    Apple also has been paying out in a system that is transparent for a while, unlike the streaming companies and Youtube, who make it up as they go.

  7. Scott

    Does anyone know if iRadio has the “play downloaded” content like Slacker so when away from home network doesn’t devour your time?