The service was previously scheduled to go live summer 2013. Although it does seem like Beats is late to the music streaming game they’ve been hyping up the service… making it sound like a magical game-changer. In a successful attempt to further the hype the Beats Music site is now accepting reservations for usernames.
Chief executive Ian Rogers announced the launch on his blog, saying: “I work with people who have patience and are more concerned about getting Beats Music right than pushing it out the door“. This group of patient people includes Jimmy Iovine, Luke Wood, and Trent Reznor.
Beats bought MOG in 2012, intending to base their music service off MOG’s technology. The service is going to be more than just a technological framework, they are emphasizing the importance of curation. Iovine even bashed other music services’ content curation strategies, saying “most technology companies are culturally inept“.
Now Beats has to prove they have a better formula than Spotify, Rdio, Google Play, iTunes Radio, Deezer, and everyone else.