Beats Music Will Finally Launch in January…

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 The service was previously scheduled to go live summer 2013. Although it does seem like Beats is late to the music streaming game they’ve been hyping up the service… making it sound like a magical game-changer. In a successful attempt to further the hype the Beats Music site is now accepting reservations for usernames.

Chief executive Ian Rogers announced the launch on his blog, saying: “I work with people who have patience and are more concerned about getting Beats Music right than pushing it out the door“. This group of patient people includes Jimmy Iovine, Luke Wood, and Trent Reznor.

Beats bought MOG in 2012, intending to base their music service off MOG’s technology. The service is going to be more than just a technological framework, they are emphasizing the importance of curation. Iovine even bashed other music services’ content curation strategies, saying “most technology companies are culturally inept“.

Now Beats has to prove they have a better formula than Spotify, Rdio, Google Play, iTunes Radio, Deezer, and everyone else.

6 Responses

  1. FarePlay

    Without knowing more, there are 4 things I already like about the service.

    1. It requires a paid subscription, which means they are actually interested in building a sustainable platform and not just cash out with an IPO.

    2. It is curated by humans.

    3. Because it is curated it promotes discovery.

    4. Because it encourages discovery and doesn’t simply allow people to amass huge playlists and share them with their friends, it will create sales of recorded material.

  2. soniquarium muzika

    nothing different. Just another same old, same old.

  3. JML

    I love the comment about working with people who are patient….I read it as, “I haven’t leveraged everything I’ve got to get this thing going and don’t really need the cash”

  4. Beats Music to Launch in January | Digital Media Wire | connecting people & knowledge

    […] DigitalMusicNews reports that the Beats Music service will finally launch in January. The service was proposed to go live in the summer of 2013, but the service could not be finalized. With the expected launch in January, the company has started accepting reservations for usernames. The launch of the service was announced in a blog by CEO Ian Rogers. The blog said, “I work with people who have patience and are more concerned about getting Beats Music right than pushing it out the door.” Beats acquired MOG in 2012 to power its music service with MOG’s technology. Read More […]