BitTorrent Bundles Have Been Consumed 100 Million Times…

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BitTorrent Bundles are files filled with media from content creators. The service was launched in May, 2013.

The bundle uploader chooses how users can unlock the file, such as requiring an email address or a Facebook like. Bundles can also be embedded on websites for streaming.

This is BitTorrent’s attempt at legitimate file sharing, as their main peer-to-peer service faces its share of controversy.

At this moment, bundles are available from City and Color, Stones Throw, Hundred Waters, Eddie Izzard, Mad Decent, Public Enemy, and many more.

Now, 100 million bundles have been downloaded and streamed.

BitTorrent says 25 million people visit bundle sites every month, and that 25 percent of these people share a bundle on social networks. They also say that 75 percent of traffic on bundles is from returning visitors.


Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

8 Responses

  1. jw

    It’s City and Colour. He’s Canadian.

    It’s interesting that the real draw here is the bittorrent website’s reach… there doesn’t seem to be anything inherently “bittorrent” about this single-publisher system. You could create the same website with http downloads of zip files, and the bandwidth wouldn’t be THAT much more expensive. And with file packages seeming to be in the 100mb range, the end user download speed isn’t a significant issue. It’s great that the torrent file can be passed around & republished elsewhere, but so can a direct link to a zip file.

    It’s great that they’re offering a platform for content creators, but bittorrent really shines in the multi-publisher scenario, where anyone can share content, or on really large files, where bandwidth efficiency can be maximized. What I’d really love to see is a band like the Grateful Dead set up an official torrent tracker, allowing fans to share unofficial audio and visual recordings. That way you move the traffic away from unofficial trading forums and to a venue where you can police the tracker & remove official releases, and you can potentially turn the tracker into a revenue stream, or at least a marketing platform. Because the bittorrent concept is about democracy, it’s not a standard publishing platform.

    • Simon Tait

      So where exactly is this magical “Revenue stream”??

      • vistor

        yeah… show me the money… “t-shirts and touring” lol. if anyone ever just added the word “software” to the word “music” the whole argument about music being a loss leader for touring suddenly becomes as laughingly absurd as it actually is… as in “music software” creators should give their “music software” away for free and they’ll make more money through touring and t-shirts… LOL.

        • jw

          If you don’t think a band like the Grateful Dead don’t have a significant online merchandise revenue stream, you’re out of your mind.

          Any way that you can siphon concentrations of attention away from social media and towards a creator-owned venue, that’s incredibly valuable for brand building, fan community development, & marketing. People are going to be sharing Grateful Dead bootlegs anyhow, bittorrent allows the band to control that traffic, police it for illegal distribution, & exploit it for marketing purposes all at minimal cost.

          Bittorrent isn’t a technology that makes sense for every band. But this whole knee jerk reaction to any alternative revenue stream is bullshit. Anyone who thinks like that is going to be severely under monetized in the modern music industry.

  2. Simon Tait

    Sad world where an artist’s creative output is traded for a single ambivalent click of a goddamn mouse. Where is the monetisation?

    • Nina Ulloa

      not every single things needs to be monetised. if Mad Decent is offering behind the scenes info on their block partiesthey’re not doing it to immediately make money off of that bundle..