Check Out Pandora’s Fabulous New Manhattan Office Space

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Here’s a look at Pandora’s new, 40,000 square foot office space on Park Ave. in midtown Manhattan.

Andrew Bartle Architects oversaw the design and renovation, which included the removal of the ceiling to create a massive, two-story open space. Pandora lost $11 million last quarter, and has little prospect of profitability ahead.


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37 Responses

  1. Anonymous

    Pimp looking, that’s where to be in music, wonder if they are hiring.

    • Anonymous

      “wonder if they are hiring”

      No, they want you to work for free.

    • John

      Looks like they ripped-off the “Google” set’s from the movie “the Internnshp” with Owen Wilson, Vince Vaughn

  2. Granny

    Magnificent design, very minimalistic when looking past the glitter, which is really clever. Open, bright, friendly and inviting are the first feelings that come to mind. In a way I’d see this as an ultra modern form of the Baroque era – it follows the same ‘rules’ but with modern clothing. It even has its own ‘song’.

    Wishing Pandora a happy future in this bright atmosphere.

    • Anonymous

      “Wishing Pandora a happy future”

      You gotta be joking…

      • GGG

        Yea…kinda odd to use minimalistic and baroque in the same description…

    • Paul Resnikoff

      Spotify called, they want their IPO prospects back.

        • Paul Resnikoff

          I called Tim Westergren, he didn’t call me back.

  3. Jeff Robinson

    Like the new ‘modern terrible’, Pandora should offer plaque naming rights to bands that help subsidize those digs.

    It could read something like,

    “Instead of paying Bette Midler a respectable royalty rate of $626,272 (what she’d be paid for over-the-air broadcast radio spins) for her 4,175,149 streams on our channels, we decided to buy office furniture with the money instead. We weren’t sure the artist who designed the furniture was a ‘name’ artist and thought that they were asking what seemed like a fair price for the furniture. Although he was an unknown interior designer, we give many thanks to mega-star Bette Midler for letting us re-direct the money we owed her so we could give this no-name furniture designer a chance. Hopefully, Bette won’t be too self-absorbed and can see altruistically how this helps the entire artistic community through our doing so without asking her permission first. Oh, if she wants, her agent can call and she can buy the Naming Rights to the main lobby where her subsidized furniture sits. Those Naming Rights could be negotiated, but starting figure would be around $5 million.”

    • GGG

      I’m no fan of Pandora, neither the actual service or the company in general, but can we see some citations for that number? Because let’s be fair here:

      1) It wouldn’t take 4M radio spins to reach 4 million listeners. In reality, the Pandora spins weren’t even close to 4M uniques, so we’re talking about an even smaller number.

      2) How long would it even take Bette Midler to get 4M spins on radio?

      3) Bette Midler didn’t even write her most famous songs, so radio would be paying her a big fat nothing. So you should be complaining about making terrestrial start paying performers.

      • Jeff Robinson

        If Pandora actually wanted to go even more modern, they could sell the Naming Rights of their entire Manhatten office space to the highest bidder. The San Francisco 49ers recently sold the Naming Rights for their new stadium to Levi Strauss, Co. for $220 million for a 20 year deal. That stadium will be where all the NFL teams play. Maybe the music industry needs to create a league to ‘share’ the profits of such a deal? MetLife paid $400 million for the stadium where the Giants and Jets play, maybe there would be even more money in New York available for a Naming Rights deal?

        • GGG

          Well, not sure what that has to do with anything I said, but cool story, bro.

          Also, the music industry is well aware of sponsorship. How do you think pop stars make $40M a year? From selling 200K records?

          Also, Live Nation, et al, sell naming rights all the time, tell them to share the wealth. Though, they do advance artists exorbitant amounts of money (in some cases). If you don’t care about fans having to buy $30 beer and $15 hotdogs, LN is great. They’ll even let you scalp your own tickets!

          • Jeff Robinson

            Yeah, but Pandora isn’t famous. They are just a poxy streaming service…

      • Eric Campbell

        Exactly. Comparing Streaming to Broadcast radio is just bad math. Ok, so 1M listened to your song once and you only made $.05. Is that fair? Well the only way to know is to determine how much you would make if a million people listened to your song once on Broadcast Radio. So, find a market with only a million listeners and check your PRO statement for one performance of your song. How much did you make? That’s the only fair comparison.

        Everything else is just mis-hype and false alarm.

    • hippydog

      Quote ““Instead of paying Bette Midler a respectable royalty rate of $626,272 (what she’d be paid for over-the-air broadcast radio spins)”

      I would be really interested in how you came across that number..
      Or did you just make it up?

      • Jeff Robinson

        Typical royalty rate of the past decade has been 15 cents a spin for a 4 minute song on over-the-air broadcast radio. Not sure what it actually is in 2014, but rest assured it’s likely higher than the number I used. Those songwriters earn their share. The same songwriters get burned in the ‘on-demand’ streaming on the internet. Mechanical royalties for the internet are bad too. .01 cents from Harry Fox for a spin on the internet vs 10 cents a track (1990s numbers here) for each song a record when it sold once? The mechanical rate is actually a little high comparatively for internet use. Why are mechanical rates higher than the rates that the publishing side gets online?

  4. TuneHunter

    Very tasteful, very Scandinavian!
    Are they merging with Spotify too?

  5. FarePlay

    Kind of embarrassing for a company so vocal about having to pay artists so much money that they can’t be profitable. Every artist who created music before 1972 has contributed to this monument to their imagined success.

    Spotify? They’ll be using ikea for their new digs.

  6. Anonymous

    This is a pretty average “modern” office environment. I’ve seen a lot better.

      • GGG

        A ton of tech offices have napping rooms. They don’t want people to leave, especially if their day involves 12 hours of coding. Though, I think now it’s turned more into “we’re so hip we have napping rooms!” moreso than being utilitarian.

  7. Versus

    Beautiful design, actually.

    Still: where’s the money for the musicians?

  8. Bob

    What money?
    This company lost $11 million….last QUARTER!!!

    • FarePlay

      Perhaps they never understood the financials of the business they purchased from an indie musician.

      Isn’t it telling that Pandora is the most successful of the “breed” and nearly 10 years later they are still losing money.

      • GGG

        Tangentially related, but why don’t you fight to have terrestrial pay performers? In the days of waning CD sales, clearly the promotion power is not there anymore, comparatively to when that was put in place. So why not reform terrestrial to start coughing up more dough?

        (And no, this is not a defense of Pandora)

        • FarePlay

          We are doing exactly that. It was one of the agenda topics at the last Congressional Hearing.

  9. Wilis did the same thing when they had (investment) money. Pandora is falling into the trap of believing they are more than they are. Traditional, smart business thinking would wait on spending until there is actual positive cash flow.


  10. Hankus

    Anybody watching Halt And Catch Fire on AMC? The new Mad Men.

  11. david torn

    please change the very nature of your tune, pandora.
    a) negotiate fair & equitable compensation to the artists, songwriters & composers whose work you’re actually & truly exploiting, &
    b) find a way to regularly re-invest in the creation of new music (without your current disregard for the lives & livelihoods of those who work to conceive & create that music, of course),
    c) or, well….. fuck the fuck off.

  12. Radio DJ/Programmer

    Lots of myths about how terrestrial radio works around here. In T-radio, spins do not equal listens. To attempt to compare T-radio spins to I-radio LISTENS just doesn’t work.

  13. The Fake Security and Exchange Commission

    This is all for show. PR. Makes them seem successful to investors.

    This is the company that spent millions taking ASCAP to court to save $4 million dollars in 2013. No actual costs savings. PR.

    This is the company that pretended to buy a radio station in South Dakota but didn’t. Claimed it would lower royalties. Didn’t buy actual license. PR.

    This is the company that weekly has call with stock analysts promoting some new “pivot” for the company. This week’s pivot is talk radio. How are they gonna pay for this content when they can’t even afford to pay musicians. PR.

    Pump and dump?