Vivendi, Impala, & IFPI Send Open Letter to the President of the European Commission…

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A number of organizations and corporations have sent an open letter to Jean-Claude Juncker, the President-elect of the European Commission. Vivendi, Bertelsmann, the IFPI, and Impala are among those who signed.

The letter goes over points made by Juncker in a recent speech to the European Parliament about “a new start for Europe”. The letter explains how Juncker’s points relate to the needs of the cultural, creative, and media industries. The signatories also ask for  “support for innovation, access to finance, and a level playing field in terms of regulation.

Mr Jean-Claude Juncker
President-elect of the European Commission
EPP Group
Rue du Commerce 10
1000 Brussels

Cc . Martin Selmayr, Head of the Transition Team of the President-elect

14th August 2014

Cultural and creative industries are ready for a new Europe

Dear President-elect,
Dear Jean-Claude Juncker,

On behalf of hundreds of thousands of authors, performers, producers, publishers and distributors of musical, audio visual, new media, literary, professional content and visual art works, we would first like to congratulate you on your election as President of the European Commission.

The cultural, creative and media industries and operators represented by this letter’s signatories welcome the impetus you wish to give Europe through your agenda for jobs, growth, fairness and democratic change.

The cultural and creative sector stakeholders are committed to contribute to “the move towards a new start for Europe” which you recently outlined in your speech to the European Parliament.

Jobs and Growth

Getting people back to work”. The cultural, creative and media industries are delighted to see that entrepreneurship and job creation are listed at the very top of your policy agenda for the next 5 years.

Already accounting for 4.2% of Europe’s employment (more than 9.3 million direct and indirect jobs) Europe’s cultural and creative industries are ready to further contribute to this high priority.

SMEs are the backbone of our economies – 95% of firms in the EU’s creative sectors have fewer than 10 employees. In the EU’s film and music sectors, SMEs are responsible for 90% of the added value. With more than 1.4 million very small, small and medium enterprises, cultural and creative industries are at the forefront of Europe’s battle to provide more jobs to its citizens.

Developing the digital single market

Making much better use of the great opportunities offered by digital technologies, which know no borders”. The undersigned organisations and businesses support a flourishing European Digital Market.

For well over a decade, Europe’s cultural, creative and media industries have helped boost Europe’s digital market for cultural products and services. Some of these homegrown online services have now become global leaders, such as Spotify and Deezer. More significant opportunities will arise in the future, provided continued progress is made on the core enablers of e-commerce.

Copyright, an inseparable branch of intellectual property, is one of those key enablers, and also a critical component of innovation, as well as the legal mainstay of creation in cultural, creative and media industries. A shored-up copyright framework should ensure contractual freedom and an adequate reward for European innovators, creators and producers who take risks and drive investment in new business models, in a highly competitive global market. Any future EU policy must reinforce these characteristics.

Furthermore, the internal market only stands to benefit from stronger cultural and creative industries, which is key if we want Europe to lead in the world’s digital economy.

A European industrial strategy including culture and creativity

A deeper and fairer Internal Market with a strengthened industrial base”. The cultural, creative and media industries note that they are not listed alongside other industries mentioned in this part of the programme, and would like to be included.

The cultural, creative and media industries also rely on the industrial ecosystem, along with a strong cultural policy. To achieve their full potential, we would like to draw your attention to the vital need for them to benefit from means which other industries benefit from, such as: support for innovation, access to finance and a level playing field in terms of regulation.

Strengthened by those means, cultural, creative and media industries could then fully benefit from “the internal market as a launch pad to thrive in the global economy”.

6 Responses

  1. TuneHunter


    Just spell it out and ask for new “fair use doctrine”, at once on both sides of the ocean.

    Next day we can convert Radio and streaming (actually the universe) to simple digital music stores.

    Over 2 billion users of Shazam and other music and lyrics ID services will be converted overnight from looters to buyers of music. We can have $100B music industry by 2020 at just 39¢ a tune!

    • Daniel

      Hey TuneHunter, are you by any chance a Google employee?

      You seem to confuse fair use with profiting from piracy.

      • TuneHunter

        No chance! New fair use would prevent Google voice or lyric search engine from divulging
        the name of the tune. They could only offer outright addition to the playlist (with full ownership) at just 39¢.

        Today Google search results give you the name of the tune and the name of the artist and in web reality it makes you an owner! Google makes some cash on adds posted around search results but because of it music is no long a merchandise, music is no different than air or water totally worthless.

  2. James Symington

    Empty meaningless rubbish from lobbyists representing the big guys, not the musicians or customers who suffer as a result of outdated commercial practices.

    Change the record dinosaurs…

    • you don't know IMPALA?

      Formed in April 2000 by prominent independent labels and national trade associations, IMPALA has over 4,000 members. IMPALA is a non-profit making organisation with a scientific and artistic purpose, dedicated to cultural SMEs, the key to growth and jobs in Europe.

      Official website:


    • Dan

      James, I’m personally a member of at least two of those organisations (IFPI and IMPALA through my membership of BPI and AIM) and I can tell you they do represent the small guys not just big artists.

      Can you explain what you mean by “not the musicians or customers who suffer as a result of outdated commercial practices.” you mean like, oh and here’s a doozy actually PAYING for the music you consume?

      “Change the record dinosaurs” – how about changing your pirating you thieves?