May 10th, 2013:
“We have data that’s proving and demonstrating the fact that streaming revenue is additional to actual unit download consumption or physical music sales…”
Katie Schlosser, Spotify Account Manager of Label Relations, speaking at NARM.
September 12th, 2014:
“Streaming consumers are buying few albums. 30 percent of consumers are music streamers and a fifth of these consumers pay to stream. Streaming has driven new market growth in countries such as Sweden but in larger markets such as the US it is denting digital music buying.
“The first wave of subscribers was harvested directly from the most valuable download buyers, denting download sales in the process. 23% of music streamers used to buy more than one album a month but no longer do so. Download sales are affected most and will continue to feel the pinch with 45% of all music downloaders also music streamers.
“Thus, although streaming and subscriptions will grow by 238% on 2013 levels to reach $8 billion in 2019, download revenue will decline by 39% – only five percent less than the rate at which CD revenues will fall – leaving streaming and subscriptions representing 70% of all digital revenue.”
Mark Mulligan, MiDiA Research
‘The Streaming Effect: Assessing The Impact Of Streaming Music Behaviour’.