Coldplay’s latest album Ghost Stories came out just over four months ago. The full album was available to stream on iTunes the week before its release. Coldplay then chose to window the album, keeping it from streaming services.
Coldplay used the same strategy with their previous release, Mylo Xyloto, and apparently liked it enough to do it again.
The band recently announced that Ghost Stories is up for streaming on Spotify, Rdio, Deezer, and Beats Music. Apple actually had a second exclusive, as Ghost Stories went up on Beats Music last month.
So how did windowing affect sales? Ghost Stories debuted at #1 both on the Billboard 200 and the UK Albums Chart. The album had the biggest debut sales week in the U.S. with 383,000 sales, and the second largest in the U.K with 168,000 sales.
The numbers, of course, come from a very established band with a huge fanbase.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u