For about nine months reports have been circulating that Vevo’s owners are hoping to sell the company. Universal Music owns the majority of the platform, followed by Sony. Abu Dhabi Media and Google have also invested in the company.
In July re/code reported that Universal and Sony are sucking money out of Vevo. 90 percent of revenue is reportedly split between the labels, Google, and publishers. Universal and Sony get around 55 percent. The company operates at a loss.
Fast forward and Vevo has just proudly announced that they had over 10 billion views in January 2015.
They had 1.2 billion views in January 2014. Half of these views took place away from the computer, on phones and TVs.
Vevo may be losing money, but at least they have 10 billion views.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u