Rhapsody Now Has 2.5 Million Paying Subscribers…

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We’ve been hearing a lot from Deezer, Tidal, Spotify, and Pandora recently. How’s ol’ Rhapsody doing?

Rhapsody, along with its Napster unit, has just announced that they have 2.5 million paying global subscribers.  That’s 60 percent more subscribers than last year, according to the company.

Rhapsody started as a tethered experience, but now 88 percent of users listen on mobile.  In fact, 72 percent of users only listen on mobile devices, up from 53 percent last year.  Users listen to 5 million hours of music a week, according to Rhapsody’s count.

Rhapsody attributes most of their growth to partnerships, including telcom deals.  Just recently, Rhapsody partnered with T-Mobile on the “unRadio” subscription service, which added to partnerships with Telefonica, SFR, Vodafone, WIND, and Audi.


Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

4 Responses

  1. Name2

    “unRadio” is available to new subscribers for $5/mo. Obviously, that’s not a service that includes on-demand streams.

    They recently reworked their tiers and actually DROPPED in price. A Premier account good for up to three mobile devices used to be $15/mo. You can now get that same flexibility for $10/mo.

    Other changes: they used to be an all-WMA service, with bitrates as low as 160kbps. They now offer 320kbps-max AAC options for streams and downloads on the mobile app. I will also say here that as a user of the mobile apps for Tidal, Spotify, and Rhapsody, Rhapsody’s software is my favorite piece of software. IMHO, it’s the most straightforward in terms of nice big fonts, room for your fingers, and being completely unambiguous about when you are offline versus online, and which songs in your library are indeed available on current device without going online.

    They long ago got out of the business of selling MP3s, so the dream of purchases alongside discovery? Meh. Doesn’t seem to actually work as a business model.

    • Casey

      I actually recently cancelled Rhapsody due to their new software player after years of subscribing. The lack of local file support was the deal breaker. Support for the old player was supposed to be discontinued at the end of 2014. It appears to still be going but it will no doubt be discontinued sometime this year and I am not willing to split my library and use 2 separate software players.

      • Name2

        Their desktop client, you mean?

        Yes, the days are numbered for desktop Version4, and their subsequent client just won’t be supported on XP. I still use desktop V4 for library maintenance, but I’ve had an eye toward kissing Rhapsody goodbye for some time now because of all the writing on the wall.

        I’m happy to see Tidal taking a stab at Spotify playlist migration, because making sure I don’t lose anything when I pull the plug on Rhapsody has been a huge and time-consuming task. And the nonexistent uniformity among tagging on classical titles means I may just throw my hands up on that task.

        Rhapsody is also the best among the three for discovering guest appearances, related titles, some level of detailed credit, etc.

  2. Jeff Robinson

    Apparently Rhapsody is one of only two Streaming companies paying BMI/ASCAP songwriting royalties too. Good for them!