Why Did Beatport Release a Free Streaming App That Doesn’t Even Have Ads?

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SFX Entertainment’s shares aren’t doing so well. The industry knows it and CEO Robert F.X. Sillerman knows it. This isn’t very surprising, considering SFX’s strategy is to buy up companies so they can cash in on the EDM boom.

Sillerman recently proposed a plan to buy up shares and take the company private again. He proposed a price of $4.75 per share. SFX is currently trading at $4.32.

+Women in Electronic Music Deserve Equal and Positive Media Coverage

Wall Street wasn’t too happy with Sillerman’s offer. The company went public in October 2013 with an IPO of $13 per share. They’ve been in a constant state of decline ever since…

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So what secret ingredient is SFX missing? Is it a streaming service? A FREE streaming service?

Well last month SFX-owned Beatport was converted into a streaming service. Beatport’s digital music store is still around, but now it’s called Beatport Pro.

The streaming service is free to use and it doesn’t even have advertisements.

As of last month accounts were offered by invitation only, but it didn’t take long to get an invitation after joining the waitlist.

Beatport has now launched a free music streaming app to go with the desktop service. The company says the service offers millions of tracks. Thankfully, this service isn’t as robust as other services that have advertisements and paid accounts.

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The Beatport app seems focused on pushing ticket sales to events, which makes sense since a number of EDM events are now owned by SFX.

Beatport has partnered with Bandsintown to bring event listings to their app and website. The ticket links can be slow to load in the Beatport app, but the Bandsintown mobile experience isn’t known for being perfect.

Other app features include Beatport curated playlists, recommended tracks, search, and a list of favourite songs and artists.

The app is designed to showcase hot tracks from the Beatport Pro store, probably in hopes that users will go buy the tracks. But as of now there’s no way to buy Beatport tracks from the app.


Nina Ulloa covers breaking news, tech, and more: @nine_u

7 Responses

  1. Anonymous

    There a couple potential plays here.

    One might be a hardware/platform tie in for DJ’s that’s attached to a specific partner and includes an equity share on the backend.

    Another might be to drive as much traffic as possible within their EDM/DJ driven space to scale streaming user numbers in that niche to make it appealing to a potential buyer, then exit. Dj’s can spin live if there are ads, and if it’s free and high res they’re likely to use it over another platform (especially if they’re already beatport users).

    • Anonymous

      Edit* DJ’s CAN’T spin live if there are ads…

  2. Versus

    How do tracks get placed on this free service?
    If Beatport is not paying artists, I do not want my music on this. It had better be an opt-in service.

    • TheFriendThatKnowsAboutComputers

      Then you’ll have to login to Baseware and opt-out.

  3. carl

    plain english please-should humans cancel their checking accounts and open brokerage accounts that offer check cards, buy shares in SFXE Entertainment and enrich themselves as the the owner of Beatport does.

  4. Richard

    i would have bought a dozen tracks already if this app allowed me to buy from the app …