Digital music marketing platform Show.co has added the ability to collect email addresses in exchange for a track download. This is feature seems so basic that I’m surprised they didn’t offer it before.
Why does this even matter? Well, Show.co believes that their tool is better.
In addition to sending an email with the track download, Show.co will include a custom call to action.
For example, you could tell fans to check out your website or follow you on Twitter.
You can also include a remarketing tag in the email, so you can target potential fans with advertisements.
For $5 you can collect up to 100 email addresses. Each email address costs $0.05 to collect. So what happens if you collect more addresses than you paid for? Show.co will continue to run your email campaign for seven days, and you can pay to access the extra emails you collected later.
Polydor France, ADA, Believe Digital, and RED Associated Labels are already using the feature.
A couple months ago Show.co added the ability to gate content in exchange for a Spotify follow. The platform is run by the people behind Soundrop, a now-closed social music service.
Nina Ulloa covers breaking news, tech, and more: @nine_u
Noisetrade has been doing this for years for free
scrolled down to make this comment, thank you for beating me to it.
Thanks for this.
Just use http://www.cashmusic.org – it’s free and open source. and it looks pretty awesome. if you love it, make sure to donate something to them 🙂
Thanks for the link. (I posted my first thank you under the wrong comment.. lol)
Didn’t this used to be called “Topspin”?
This is a very elegant way of capturing many dummy email addresses only used to retrieve giveaways and filter spam out of actual user accounts.
couldn’t a simple band site with a subscribe button accomplish the same without spending .05 per email?
Agreed…not everything needs to be a 3rd party music specialized thing. geez. A simple autoresponder will verify the email and then send the verified email a link to the mp3/wav/flac file. You can even setup more trigger emails to upsell to the customer, a day or two later. All that in 100% automation with an autoresponder that is whitelisted to send bulk emails. You can setup your own gate content with a simple wordpress plugin too.
Other sites like EmailUnlock, FanBridge, DropTrack, and Viinyl have all allowed this for years (and for free!)
Email addresses are only as good as the response you get from them. Most are just throw-aways.
Fans love nothing more than spam! mmmm mmmm good!