Pandora has been busy in court attempting to fight off higher royalty rates. Meanwhile, they’ve had their eye on more than just small radio stations…
Pandora has purchased music analytics service Next Big Sound. The terms of the deal have not been disclosed.
NBS says they will continue to operate as usual, but the service will be added to Pandora’s Artist Marketing Platform. Pandora wants the AMP to be a leading tool for artists, labels, managers, publishers, and brands.
Tim Westergren says Pandora is giving “talented working artists a shot at lifelong careers“.
Nina Ulloa covers breaking news, tech, and more: @nine_u
Image by Dan Perry, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).
Tim Westergren says Pandora is giving “talented working artists a shot at lifelong careers“.
RIGHT……….
A Shot in the head…
Because, you know, a talented working artist wouldn’t have a shot without them..
If you can’t beat em, buy em.
??? What is an internet radio service trying to beat an analytics service at?