Pandora has purchased music analytics service Next Big Sound. The terms of the deal have not been disclosed.
NBS says they will continue to operate as usual, but the service will be added to Pandora’s Artist Marketing Platform. Pandora wants the AMP to be a leading tool for artists, labels, managers, publishers, and brands.
Tim Westergren says Pandora is giving “talented working artists a shot at lifelong careers“.
Image by Dan Perry, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).