Thanks to Promotions Now, we now have a visual map outlining the zonal popularity of the biggest music festivals in the US. The festivals were selected depending on various factors such as popularity of line-up acts, number of attendants, media coverage, and the general buzz surrounding the festival.
Some are very obvious, like Coachella for California and The Governor’s Ball for New York, etc., but some are less obvious.
What’s special about this map is it not only helps festival-goers to prepare plans for 2016’s festival season, but it can also help companies know which festivals to target. We’ve already heard news that Coachella has plans to branch out to New York, and put on a festival two weeks apart from Governors Ball. We could now start seeing companies branch out to other states where pre-existing festivals are, in order to compete for customers.
But what really stands out from this map is the number of festivals. It seems as though there are festivals popping up everywhere.
So why is it that a once infrequent music festival industry is now a congested market?
Festivals are a big hit for music lovers, as it’s not only a fun way to make memories and socialize, it’s practical and good value for money. For the same price that some may pay to see one act at one concert, a festival allows you to see numerous acts in one day.
But this isn’t just about those interested in music festivals, it’s also about the businesses behind the festivals.
Music festivals are indeed a big business, and extremely lucrative. A strong line-up of music acts and a limited supply of tickets no doubt creates high demand from eager fans. Some festivals have expanded to two weekends, featuring largely the same line-ups to cash in on and accommodate the demand from these ticket buyers.
Will we see more festivals springing up due to the high demand from ticket buyers, or will we see the big festivals in the game start dominating different zones and monopolizing the festival industry?
Here’s the full, state-by-state list of festivals:
Alabama – Hangout Fest
Alaska – Anchorage Folk Festival
Arizona – Summer Ends Festival
Arkansas – Wakarusa
California – Coachella
Colorado – Ride Fest
Connecticut – Gathering of the Vibes
Delaware – Firefly
Florida – Ultra Music Festival
Georgia – Shaky Knees
Hawaii – The MayJah RayJah Music Festival
Idaho – Festival at Sandpoint
Illinois – Lolapalooza
Indiana – Three Rivers Festival
Iowa – Hinterland
Kansas – Roots Festival
Kentucky – Forecastle
Louisiana – Voodoo Experience
Maine – Saltwater Celtic Music Festival
Maryland – Fells Point Fun Festival
Massachusetts – Lowell Folk Fest
Michigan – Electric Forest
Minnesota – Bayfront Blues Festival
Mississippi – Mississippi Delta Blues Festival
Missouri – Scott Joplin Ragtime Festival
Montana – Montana Folk Festival
Nebraska – Maha Music Festival
Nevada – Electric Daisy Carnival
New Hampshire – Great Waters Music Festival
New Jersey – Summer Jam
New Mexico – Taos Solar
New York – The Governor’s Ball
North Carolina – Monster Energy Carolina Rebellion
North Dakota – Medora Musical
Ohio – Midpoint Music Festival
Oklahoma – Backwoods
Oregon – What The Fest
Pennsylvania – Made in America
Rhode Island – Newport Folk Fest
South Carolina – Carolina Country Music Fest
South Dakota – Sturgis
Tennessee – Bonnaroo
Texas – Austin City Limits
Utah – Sundance
Vermont – Burlington Discover Jazz Festival
Virginia – Lockn’ Music
Washington – Sasquatch
West Virginia – Mountain Music Fest
Wisconsin – Summerfest
Wyoming – Grand Teton Music Festival
Image: Promotions Now, 2015, reprinted with permission.