Adele hasn’t released an album in four years, though ‘rumor has it’ a new release will be arriving in November. Over the weekend, the superstar teased the project during a commercial break of the ‘X Factor’ in the UK. In a short spot, a voice sounding very much like Adele connected with fans, seemingly from beyond:
I was wondering if after all these years you’d like to meet to go over everything
They say that time’s supposed to heal ya
But I ain’t done much healing
Sounds exciting, though rumors are also focusing on whether Adele will remain a Spotify holdout. Back in 2011, Adele withheld her smash album, 21, for more than 18 months as Spotify refused to restrict the release to premium, paying customers.
“It’s still questionable.”
This time around, a similar issue could be arising, according to sources speaking with Digital Music News. “[Adele] wants some assurance that the release will be gated,” one source relayed, referring to a restriction on paying-only members. “It’s still questionable.”
Currently, Spotify has more than 20 million paying subscribers, with an additional 50 million non-paying, ‘ad-supported’.
Meanwhile, Spotify has been aggressively resistant to any gated features, arguing that ad-supported ‘freemium’ access is the only serious way to drive paying subscribers in bulk. That is the opposite approach from Apple Music, which has a limited, three-month trial window before requiring monthly payment. That could open to door for an Apple Music exclusive, similar to Taylor Swift, though sources were unable to offer any information on possible negotiations (please chime in if you know anything).
The upcoming album reportedly involves collaboration with Danger Mouse, Damon Albarn, Max Martin, Ryan Tedder, and Tobias Jesso, Jr., among others.
Image by @HayeurJF, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).