Youtube Makes Changes To Its Heavily-Criticized Content ID System

Youtube Makes Changes To Its Heavily-Criticized Content ID System
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Youtube: We know our content ID system is a ‘frustrating experience’…but we are making changes…

Yesterday, YouTube announced via its blog that it would be making necessary changes to its Content ID system. The news comes after right holders dubbed the system as ‘flawed’, as it fails to pay them when someone files an incorrect dispute.

Prior to these changes, YouTube’s content ID system would typically not pay the rights holder or the creator while disputes were being examined. Now, the platform promises to collect the ad-revenue generated by the videos, but also retain these revenues until the appropriate verification has been determined.

The post reads…

”We understand just how important revenue is to our creator community, and we’ve been listening closely to concerns about the loss of monetization during the Content ID dispute process…we’re announcing a major step to help fix that frustrating experience.”

YouTube says the new system is simple. The streaming platform will continue to run ads on a video regardless of whether the creator or someone making a claim files a dispute through its content ID system. YouTube will continue to distinguish and resolve the dispute, and once the dispute has been resolved it will ‘pay out that revenue to the appropriate party.’

On the updated system YouTube says..

”We strongly believe in fair use and believe that this improvement to Content ID will make a real difference…even though Content ID claims are disputed less than 1% of the time, we agree that this process could be better.”

Here is the diagram used in their blog to simply explain its new process…

Screen Shot 2016-04-29 at 08.14.59
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(Image by Rego Korosi, Creative Commons, Attribution-ShareAlike 2.0 Generic, CC BY-SA 2.0)

2 Responses

  1. Buckley

    The problem is that the dispute process is still the same. YouTube doesn’t act as arbitration, they allow the 3rd party to say “yes, this is mine”, or “no, this is not mine, we made a mistake”. Guess how often the 2nd option gets chosen?

  2. Anonymous

    “we’re announcing a major step”

    …that any sane person would call it minor bug-fix.