Welcome to the Next Phase of Streaming Music: Original Video

Spotify Announces The Addition of 12 New Original Video Series
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Spotify, one of the leading music streaming services, is now set to roll out original video content on its platform. The company has announced the addition of 12 new original video series on music and popular culture. The series will be available in the US, UK, Germany, and Sweden on both iOS and Android. Each episode is expected to last up to 15 minutes. They will be available to both paying subscribers and those on the free ad-supported tier.

The video series will reportedly have a second phase which will focus more on comedy and animation. “We are developing original content that is rooted in music, pop culture, and animation that is driven by the passion and sense of humor of our audience,” said Tom Calderone, Global Head of Content Partnerships for Spotify.

Calderone went on to say that Spotify is “working with artists, producers, and partners who understand that the Spotify audience has a strong connection to artists and wants to go deeper into their worlds, see their performances and expressions, and hear their stories.”

Spotify’s move into original video content is a strategic one, aimed at keeping users on its platform for longer. By offering a range of original content, the company is hoping to set itself apart from other music streaming services such as Tidal and Apple Music, both of which have also been developing original video content.

Apple Music recently joined forces with Vice to bring an exclusive six-part docu-series called The Score, which looks at local music scenes across the world. Tidal puts videos front-and-center on its app, with a focus on rap, R&B, and urban-themed content. The platform just premiered the debut of Cipha Sounds’ No Small Talk comedy series and the second season of the popular drama Money & Violence.

However, Spotify’s move into original video content is not just about competing with other streaming services. The company is also looking to take on YouTube, the world’s largest video-sharing platform, which currently has over 1 billion active users. Spotify is hoping that this push into video content will get users to spend more time on their streaming service and less on others.

Spotify’s strategy is not without its challenges, however. The company has been facing criticism from some artists and labels over its royalty payments. Some argue that the company pays too little for music, and that this is leading to a decline in the value of music as an art form. Others argue that the company’s move into original video content is a sign that it is moving away from its core business of music streaming.

Despite these concerns, it seems clear that Spotify is committed to developing its platform and offering a range of original content to its users. The company has already made some significant moves in this direction, such as the acquisition of podcasting companies Gimlet Media and Anchor earlier this year. With the addition of original video content, Spotify is hoping to keep its users engaged and loyal to its platform in an increasingly competitive market.

(Image by free stocks.org, Creative Commons, Public Domain Dedication, cc0 1.0 Universal)

2 Responses

  1. Joseph Nicoletti Global Village Music

    if your Songs/music-Video are Owned %100 by yourself ,Why not just Sell it from your ‘Own’ Web Page/site Etc,. if you do not want to get Caught up in the Vast Digital Distribution and low/no pay for your work,.?. then if it Ever shows up anywhere Else take them to COURT if they did not License it from “YOU”. gee,.. how Original is that ? Global Village Music Film Group (ascap) P.o.box 386 Laguna Beach,California-92652 USA Office- 949-632-3338