What happens when you wear a pro-Trump ‘Make America Great Again’ dress at an anti-Trump event? Just ask Joy Villa.
American singer Joy Villa, also known as Princess Joy Villa, is a relatively unknown singer. Or at least she was, prior to the 59th Grammy Awards. The Grammy-nominated singer wore a provocative dress designed by Andre Soriano.
Villa’s dress, decked out in red, white, and blue, proudly proclaimed “Make America Great Again” followed by “Trump.”
This isn’t the first time that Joy Villa has made headlines for her controversial outfits. At the 2015 Grammys, she wore an orange see-through dress made of construction fencing material. The following year, she wore yet another see-through dress made of fabric spikes.
None of those really worked. There wasn’t enough shock value. The Trump stunt, however, got the attention Villa was looking for.
On February 12 and 13, Billboard reports that her 2014 album, “I Make the Static,” sold 15,000 copies. On the days leading up to the Grammys, her albums had sold “a negligible amount of copies.”
Billboard called the 2014 album a “surprisingly hot seller.”
If the album continues on its upward sales trend, it would become a top 10 debut for Villa with 35,000 copies moved. It would also mark the first time the singer has landed on the Billboard chart.
Sales for the $4.99 album appear to be coming entirely from pro-Trump supporters. In fact, very few of them had even heard of the singer beforehand. The latest five-star reviews on iTunes read:
I dig the tunes, especially “Vagabonds” and “Surrender”. Really great rock wit a pop folk vibe. Looking forward to more music from Joy!
I adore this lady. She wore a MAGA gown to the Grammys! I love her. I just bought all her stuff on iTunes.
Thank you for Supporting TRUMP!! Will buy from now! Thanks!”
The MAGA may have prompted a temporary increase in sales. However, will the move work her career in the long-term? And, is any of this about the music?
Villa doesn’t seem concerned. Following the Grammys Sunday night, Joy Villa spoke with Breitbart about her motivation for publicly wearing the dress.
“I was tired of the bullying. I was tired of being pushed down so that I couldn’t say my beliefs. And being fearful of losing sales. Losing fans. Losing bookings [and] contracts and sponsorship. You know, that’s my day to day. And a lot of my friends have the same thing. And we live in Hollywood, which is supposed to be the most open viewpoint city. But the truth is there was a lot of hate and a lot of negativity and I wanted to change the storyline to love and support and unity as an American.”
Villa told reporter Aaron Klein that she wore the dress to bring people together and start a dialogue.