9 Essential Music Tech Events at SXSW 2017

9 Essential Music Tech Events at SXSW This Year
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9 Essential Music Tech Events at SXSW This Year
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Paul Hudson (CC by 2.0)

While there are usually many events at SXSW, which are the must-attend for up-and-coming musicians?

After a long flight, you’ve finally settled down at your hotel. Then, you arrive at SXSW. Suddenly, you find yourself overwhelmed by the number of events catered to musicians. So, which events are an absolute must? Digital Music News has compiled a list of 9 events you must attend at this year’s SXSW. Let’s take a look.


Music Tech Meet Up

Mar 14, 2017 | 2:00 p.m. to 3:00 p.m.

Speaker: Sheryl Woodhouse Keese (Rock Paper Scissors)

A must for any musician looking to network. Instead of having to rigorously search with people to connect with, you’ll find all the top music tech movers in just one room. You’ll meet potential clients, investors, and partners, immediately followed by a time for informal networking. Once you get back home, you’ll receive an e-mail containing a contact list of meet-up attendees.


Music Publishing Meet Up

Mar 15, 2017 | 2:00pm – 3:00pm

Speaker: Darryl Ballantyne (LyricFind)

So, you’ve connected to people. You have solid contacts to make your way into the music tech industry. Now, what do you do? You’ll meet up with fellow colleagues in the publishing field to talk about the music industry’s changing landscape. Daryl Ballantyne, LyricFind Founder and CEO, will invite industry leaders to participate in the event. You’ll discover new ways to grow revenues for clients and rightsholders.


Music Startup Spotlight

Mar 14, 2017 | 4:00pm – 6:00pm

Started last year, find out which 20 companies will change the face of music and tech. You’ll find startups like Songstream, Songtradr, Cultivate, Disco, Requestify, and OnlyinVr, among many others.


Independent Artist Meet Up

Mar 17, 2017 | 3:30pm – 4:30pm

Speaker: Danielle King (CD Baby)

Are you an indie artist? No, you’re not alone. You’ll find a space to meet up with other indie artists from various (if not all) genres and backgrounds. Danielle King will lead a 30-minute town hall format to discuss challenges artists face as well as new opportunities. King will also provide tips and tools as well as time for informal networking.


Keeping Music Culture Alive in a Streaming World

Mar 15, 2017 | 12:30pm – 1:30pm

Speakers: Jonathan Poneman (Sub Pop Records), Melvin Gibbs (Content Creators Coalition), Vickie Nauman (CrossBorderWorks), Nigel House (Rough Trade Retail)

Here’s an interesting question for you: in a post-streaming world, is a playlist enough to keep music culturally relevant? You’ll join a panel of current performing artists, technologists, and activists to discuss trends, risks, and efforts to keep music culturally alive. Panelists will also discuss the following questions: Is the artist’s counter culture voice still alive, speaking for and to those with an alternative viewpoint? How do disappearing record stores impact local culture? Where will intimate shows occur if live music venues continue to be pushed out in the race of urban development?


Return of the Digital Music Royalty Apocalypse

Mar 15, 2017 | 12:30pm – 1:30pm

Speaker: Paul Fakler (Arent Fox LLP)

Why hasn’t a single internet music service posted a profit? Do streaming services asks for too much money per month? Has each company fumbled streaming service management? Title 17: The S(c)ite For Copyright Law’s Paul Fakler will lead the discussion. Fakler will revist and update the talk first given three years ago. He’ll also discuss the complex web of music licensing issues and recent developments affecting the digital music market.


Decoding Songwriting With Data

Mar 15, 2017 | 12:30pm – 1:30pm

Speakers: Eric Boam (Eric Boam), Paul Jacobsen (Instructure)

You’ve got something in your heart and mind, yet how can you truly express it? In this workshop led by Eric Boam and Paul Jacobsen, you’ll find a quantitative approach to lyrics. Tracking 2016 popular and indie lyrics, you’ll visualize syllables, words, phrases, and even lines. Boam and Jacobsen will also contrast lyrics with the art of songwriting. They’ll answer: “Does an analytical approach provide any validity in songwriting?”


Music & Commerce: Licensing Music for Social Media

Mar 16, 2017 | 2:40pm – 3:00pm

Speaker: David Levin (BMI)

People love social media. People also love posting their favorite songs to social media. So, as an artist, how can you harness social media for a financial benefit? BMI’s David Levin will lead the discussion. You’ll analyze how songwriters are compensated, and how businesses receive added online music value.


Music-Tech Elevator Pitch Session

Mar 16, 2017 | 2:00pm – 3:00pm

Speaker: Brian Zisk (SF MusicTech Summit)

You can’t attend SXSW without presenting yourself. Hosted by entrepreneur Brian Zisk, you’ll stand up and present a 1-minute pitch about a music/technology-related company or idea. You’ll also hear and find new inspiration by other ideas and check out what works and what doesn’t.