Here’s One of the First Bands to Debut a Song on Instagram Stories

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Artists are becoming more and more creative with debuting their new material, including Grammy Award-winning rock band, Ghost. They recently treated fans to an early debut of their track, “Dance Macabre,” which is featured on their upcoming fourth album, Prequelle.

It’s no surprise that social media is one of the primary marketing tactics for promoting content, especially for musicians. While many artists around the world utilize Facebook, Instagram, Snapchat and Twitter to promote and tease their newly released music, few have debuted an song on Instagram Stories.

“Dance Macabre” officially released on May 18th, but fans were able to exclusively listen to it earlier on Ghost’s Instagram story, via @thebandghost.  It received reactions from Metallica axeman Kirk Hammett, pro wrestler Chris Jericho, Anthrax drummer Charlie Benante, former Pantera frontman Phil Anselo, Orange Is The New Black across Jessica Pimentel, Deftones’ Chino Moreno, Best Coast’s Bethany Cosentino and Avenged Sevenfold singer M. Shadows.

Prequelle comes after Ghost’s third studio album, Meliora, and its accompanying EP Popestar, which brought the Swedish rock band into the limelight.  The band made their network television debut performing the album’s lead single, “Cirice,” on CBS’s The Late Show With Stephen Colbert.

Popestar debuted No. 1 on Billboard’s Top Rock Albums and hard Rock Albums chart and produced an Active Rock chart topper with “Square Hammer.”

Prequelle is set to release on June 1 via Loma Vista Records, and is currently available for pre-order now.

You can also catch Ghost on tour!

Ghost US Tour Dates:

May 18, 2018 – Pittsburgh, PA – Benedum Center

May 19, 2018 – Philadelphia, PA – WMMR BBQ

May 20, 2018 – Washington, DC – Warner Theatre

May 22, 2018 – Asheville, NC – Thomas Wolfe Auditorium

May 23, 2018 – Nashville, TN – Tennessee PAC

May 25, 2018 – St. Louis, MO – Peabody Opera House

May 26, 2018 – Pryor, OK – Rocklahoma

May 27, 2018 – Memphis, TN – Cannon Center

May 29, 2018 – Ft. Wayne, IN – The Clyde Theater

May 31, 2018 – Milwaukee, WI – Riverside Theater

June 01, 2018 – St. Paul, MN – The Palace Theater

November 16, 2018 – Los Angeles, CA – The Forum

December 15, 2018 – New York, NY – Barclays Center



One Response

  1. Mike

    Uh, Chance and Drake have both dropped singles in their IG stories and via celebs / pro-athletes. This isn’t new…