J.J. Abrams’ production company, Bad Robot, is launching an indie record label to better feed the machine.
Director and producer J.J. Abrams is well known for hit television series and movies including Lost, Star Wars: The Force Awakens, and the recent Hulu series Castle Rock. Now, his production company Bad Robot has launched a new indie music label that will allow Abrams and the company to use original music in various productions.
According to Hollywood Reporter, the Bad Robot company partnered with Capitol Music Group on the venture to launch Loud Robot. The indie music label will receive its funding via Capitol, who will also help out by providing access to label resources. These include a vast global distribution platform and artist sourcing through Capitol’s A&R department.
Bad Robot’s music division is currently headed by McKee Floyd and Nicky Berger.
They’ll serve as the co-general managers for the new Loud Robot indie music label. COO Brian Weinstein will be overlooking the co-general managers’ efforts.
While in college, Nicky Berger founded the Berger Management company. At the time, they managed the band Grouplove. In 2016, his company joined up with two other managers as part of Fort Williams Artist Management. They helped manage various musical acts including Grizzly Bear and Fleet Foxes.
McKee was previously head of marketing at Glassnote Entertainment Group. While there, her duties included overseeing campaigns for artists such as Mumford & Sons and Chvrches. In addition, McKee won a Clio award for the 2014 album campaign she worked on for hip-hop star Childish Gambino.
The Loud Robot label is another addition to J.J. Abrams’ Bad Robot group. Back in June, Bad Robot Games was announced. Games is a partnership with China’s Tencent, with minority investor Warner Bros. Interactive Entertainment. The video game arm of the Bad Robot company will work on a variety of games that CNET indicated will be “large-scale and indie titles.” These games will be for multiple platforms including PCs, mobile devices, and video game consoles.