Juice WRLD — Who Was Uploading Songs to SoundCloud In 2015 — Inks a Global Publishing Deal With BMG

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(l to r) Monti Olson, co-head A&R, Frontline Publishing, BMG US; Raj Jadeja, Senior Director, Creative, BMG US; Juice WRLD; George “G-Money” Dickinson, Grade A Productions; Zach Katz, President, Repertoire & Marketing, BMG US; Hector Baldonado, Attorney, The Baldonado Group/Sedlmayer & Associates

Chicago rapper Juice WRLD has signed a global publishing agreement with BMG.  The deal handles all of the rapper’s current catalog of music and any future releases.

Juice WRLD made his debut in the industry with Goodbye & Good Riddance, which featured the hit single “Lucid Dreams.” BMG says the deal also includes his new single “Armed and Dangerous” which debuted at the beginning of this month.

Juice WRLD rocked the rap scene with “All Girls Are The Same” and subsequently signed a major label deal with Interscope Records. Interscope Records is a division of Universal Music Group, though Universal Music Publishing Group (UMPG) won’t be sealing the publishing side.

Juice WRLD was recently featured in Foot Locker’s “The Week of Greatness” advertising campaign.  His cameo in the advertising series was small, but it placed him alongside famous celebs like DJ Khaled, Ben Simmons, and Bad Bunny.

Juice WRLD’s debut album peaked at number four on the Billboard 200, while “Lucid Dreams” peaked in the second spot on the Hot 100 charts.

Born Jarad Higgins, the rapper began to develop himself as an artist his freshman year of high school. He released his first track on SoundCloud in 2015 — it was called “Forever” and released under the name JuicetheKidd.  The majority of these early tracks were recorded on a cell phone and uploaded to SoundCloud.

Higgins changed his name from JuicetheKidd to Juice WRLD because it “represents taking over the world.” His debut full-length EP dubbed “9 9 9” released last year with the song “Lucid Dreams” as his breakout hit.

After garnering attention from artists like Waka Flocka and fellow Chicago rappers G Herbo and Li Bibby, Higgins signed to Interscope Records.  That deal is estimated to be worth $3 million.

Juice WRLD released a two-song EP called Too Soon… in honor of deceased rappers XXXTentacion and Lil Peep.