Juice WRLD — Who Was Uploading Songs to SoundCloud In 2015 — Inks a Global Publishing Deal With BMG

(l to r) Monti Olson, co-head A&R, Frontline Publishing, BMG US; Raj Jadeja, Senior Director, Creative, BMG US; Juice WRLD; George “G-Money” Dickinson, Grade A Productions; Zach Katz, President, Repertoire & Marketing, BMG US; Hector Baldonado, Attorney, The Baldonado Group/Sedlmayer & Associates
  • Save

(l to r) Monti Olson, co-head A&R, Frontline Publishing, BMG US; Raj Jadeja, Senior Director, Creative, BMG US; Juice WRLD; George “G-Money” Dickinson, Grade A Productions; Zach Katz, President, Repertoire & Marketing, BMG US; Hector Baldonado, Attorney, The Baldonado Group/Sedlmayer & Associates
  • Save
(l to r) Monti Olson, co-head A&R, Frontline Publishing, BMG US; Raj Jadeja, Senior Director, Creative, BMG US; Juice WRLD; George “G-Money” Dickinson, Grade A Productions; Zach Katz, President, Repertoire & Marketing, BMG US; Hector Baldonado, Attorney, The Baldonado Group/Sedlmayer & Associates

Chicago rapper Juice WRLD has recently signed a global publishing agreement with BMG, handling all of his current catalog of music, as well as any future releases. The deal is set to bring Juice WRLD’s music to an even wider audience, making it more accessible to fans around the world.

Juice WRLD began his career in the industry with his album Goodbye & Good Riddance, which featured the hit single “Lucid Dreams.” BMG has announced that the deal includes Juice WRLD’s new single “Armed and Dangerous,” which debuted at the start of this month. With this new deal, Juice WRLD is set to take the music world by storm.

Juice WRLD quickly made a name for himself in the rap scene with his song “All Girls Are The Same.” This led to him signing a major label deal with Interscope Records, a division of Universal Music Group. However, Universal Music Publishing Group (UMPG) won’t be sealing the publishing side.

Juice WRLD’s recent appearance in Foot Locker’s “The Week of Greatness” advertising campaign further cemented his place in the industry, alongside famous celebs like DJ Khaled, Ben Simmons, and Bad Bunny. Although his cameo in the campaign was small, it managed to grab the attention of many viewers.

Juice WRLD’s debut album peaked at number four on the Billboard 200, while “Lucid Dreams” peaked in the second spot on the Hot 100 charts. Born Jarad Higgins, the rapper began developing himself as an artist during his freshman year of high school. He released his first track on SoundCloud in 2015, titled “Forever,” under the name JuicetheKidd. The majority of these early tracks were recorded on a cell phone and uploaded to SoundCloud.

Higgins changed his name from JuicetheKidd to Juice WRLD because he felt that it represented “taking over the world.” His debut full-length EP dubbed “9 9 9” was released last year, with the song “Lucid Dreams” as his breakout hit. After garnering attention from artists like Waka Flocka and fellow Chicago rappers G Herbo and Li Bibby, Higgins signed to Interscope Records in a deal estimated to be worth $3 million.

Juice WRLD has also been known for his collaborations with other artists, such as “No Bystanders” with Travis Scott and “Hate Me” with Ellie Goulding. He has also released a two-song EP called Too Soon… in honor of deceased rappers XXXTentacion and Lil Peep.

Juice WRLD’s music has resonated with many fans around the world due to its relatable lyrics and catchy beats. His unique style and sound have made him stand out in a crowded industry, and he is sure to continue making waves with his music in the years to come.

In conclusion, Juice WRLD’s recent deal with BMG is a testament to his growing influence in the music industry. With his talent and hard work, he has managed to make a name for himself and attract a large following of fans. It will be interesting to see what the future holds for Juice WRLD, and how he continues to evolve as an artist.

2 Responses

  1. Meh

    Just listened to 3 songs, no rapping on any of them. If Jamie Woon referenced AKs would that make him a rapper too?