Did you know that 91% of artists are ‘undiscovered’?
If you’re an artist, you may want to do everything you can to avoid joining this 91%. After all, if you remain undiscovered, you probably won’t be able to make a living as a musician.
Below you’ll find three music marketing strategies that’ll help you grow your audience. If you want to make it as a musician, these tips should help you get your name out there.
1. Create an Online Presence
If you want to grow your audience, you need to focus on building an online presence.
For musicians, the best platform for this is probably YouTube, as people tend to go there to find new music.
When creating content, you must stick to a consistent and regular production schedule. So, that might mean you post a new piece of content every three days.
In doing so, you can ensure you’re building up a big catalog of content, and this then increases the odds of someone coming across your music.
If you don’t have any of your own songs, you might want to cover existing songs. If you want to improve your ‘discoverability,’ you may want to focus on songs that are in the charts.
2. Advertise Your Music
If you know how to advertise your music, you will be able to create a loyal following in a shorter amount of time.
For the most part, musicians should focus on creating programmatic video ads on YouTube. That’s because the ‘audiovisual nature’ of YouTube ads makes them a good way to promote music.
Plus, most musicians already have a presence on YouTube, and this means that they have data in regards to audience demographics.
This data is helpful because it gives you some insight into who is listening to your music. You can then use this data to target your ads so that they’re shown to people that will want to listen to more of your music.
If you don’t have an audience, you might want to consider the idea of doing some collaborations.
This tactic allows you to benefit from someone else’s audience while giving the other person some content that they can use on their channel.
If you’re going to take this approach, try to find YouTubers that share a similar audience to you. So, you might focus on musicians within the same genre or even YouTubers that cater to the same age group as you.
Will You Use These Music Marketing Strategies?
If you use these music marketing strategies, you should find it a lot easier to build an audience.
While all these strategies have the potential to work, they probably won’t work right away. For instance, you’ll likely have to create hundreds of YouTube videos before you gain some traction.
This initial grind is part of the game, and it’s something that you shouldn’t shy away from. If you do what’s required, you should eventually be able to make a living as a musician, thanks to your sizable audience.