Taylor Swift’s ‘Me!’ Shatters Multiple Records on YouTube Music and Amazon

Taylor Swift has made history anew.

The 29-year-old pop singer’s recent music video, ‘Me!,’ broke several records across multiple platforms.

The music video, which features Panic at the Disco’s Brendon Urie, broke YouTube’s record for most views in a 24-hour period by a solo artist.  Swift’s song hit 65.2 million views in a single day.  She had teased the song multiple times on Instagram over the past several weeks.

Writing about the feat, YouTube Music wrote on Twitter,

With 65.2 million views, congratulations @taylorswift13 + @taylornation13 on breaking the record for highest female and solo 24-hour debut for any music video on @YouTube.

Expressing her joy with fans, Swift wrote,

GUYS!!  YOU DID THIS!!!!  CANNOT STOP SMILING.  And I’m not trying to be loud but 65.2 million views… ?? and 6+5+2=…………

The final sentence references the pop singer’s belief that her lucky number is 13.

On Instagram, Swift posted an image, reading,

I just heard that you guys watched the ‘Me!’ video 65.2 million times in 24 hours!!!!!!!  I love you all so much.

‘Me!’ broke the previous record, held by Ariana Grande’s ‘Thank U, Next,’ which reached 55.4 million views within 24 hours.  BTS currently holds the record for most views within 24 hours for ‘Boy With Luv’ featuring Halsey.  Fans viewed the video 76.4 million times within 24 hours of its release.

Currently, Swift’s music videos, ‘Shake It Off’ and ‘Blank Space,’ have over 2.8 billion and 2.5 billion views on YouTube, respectively.

On Amazon Music, the singer has also shattered two records.

According to a post on Twitter, ‘Me!’ now has the most first-day streams and on-demand voice requests with Alexa.

The music streaming platform explained,

Congrats to @taylorswift13 for putting the “ME!” in AWESOME!

“‘ME!’ ” broke TWO records for most first-day streams and on-demand voice requests with Alexa than any other single debut on Amazon Music.

Speaking about the accomplishment, Swift remained more constrained.  She wrote,

SO.  COOL.  ?@amazonmusic #alexaplay ME!

On Spotify, the song had 7,945,784 streams in its first day last Friday.  ‘Me!’ beat out Billie Eilish’s ‘bad guy,’ which had 5,853,381 plays.  Lil Nas X’s ‘Old Town Road – Remix’ had 4,901,618 streams.


Featured image by Taylor Swift (YouTube screengrab).

One Response

  1. Tom hendricks

    When 1% of musicians make 70% of all the money in music, expensive videos like this are for the few, and block out thousands, not on quality but cash.
    Music should be about audio not how much you can spend on video!