Sony Music Inks Distribution Deal With Two Hip-Hop Indie Labels – Selfmade and Divine

Sony Music has just made a major deal in Germany.

The major record label has signed a deal to distribute two hip-hop indie labels’ respective catalogs.

Selfmade Records and Division’s catalogs include nine No. 1 albums.  In addition, the agreement also covers the distribution of future albums released by both labels.

Combined, both labels’ rosters include the 257ers, Karate Andi, RIN, Kynda, and Yugo.

As part of the deal, Selfmade Records’ cofounder and managing partner, Elvir Omerbegovic, will now serve as Sony Music Germany’s President of Urban Music.  He’ll team up with the label’s CEO of Germany, Switzerland, and Austria (GSA), Patrick Mushatsi-Kareba as well as Sony Music Entertainment’s president of Continental Europe and Africa, Daniel Lieberberg.

Omerbegovic will also continue leading Selfmade’s label business.

Speaking about the distribution deal, he explained,

I have known Patrick Mushatsi Kareba and Daniel Lieberberg for many years.  They share our vision of progressive urban music.  Sony Music is very ambitious and we look forward to a productive collaboration between our teams.

Mushatsi-Kareba added,

I look forward to working with Elvir, his team, and his exciting artists.  The entire Sony Music family will be the sparring partner for his pioneering work to supplement another successful chapter.

The distribution deals come shortly after the major label introduced real-time royalties and ATM-style cash outs for artists.

In an aggressive turn toward accounting transparency, the new program represents a sweeping shift in royalty accounting, payouts, and overall transparency — at least for a major label.

The company explained in a letter,

Once launched, Real Time Royalties, available anytime, anywhere through the Sony Music Artist Portal, will provide you immediate updates about your global royalty earnings and account balances as soon as we receive financial reporting from hundreds of digital distribution services on a monthly basis.

Aiming to provide greater data and analytics to its own talent, the major label continued,

This major speed improvement eliminates the need to wait for periodic reporting cycles to see your royalty earnings and account balances.

Cash Out will give you even greater control over your money by providing you with the ability to request a withdrawal of all or part of your payable balance every month using the Sony Music Artist Portal.


Featured image by Sony Music Entertainment.

One Response

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