Apple Music is helping out students – and hoping to perk its subscription numbers along the way.
Having recently reached 60 million subscribers, the music streaming service has drastically expanded its discount plan.
As part of its Back-to-School special, the Cupertino company has also slashed the price of Macs, including MacBooks, iMacs, and iMac Pros, and iPads, including the iPad Pro. In addition, with any of these purchases, users will receive Beats Solo3 Wireless Headphones.
That’s not all. According to a leaked memo obtained by Appleosophy, university students will receive 6 months of Apple Music for free instead of the usual 3 months.
The media outlet explains,
“Apple also notes that new student plan customers will receive an email within the first 3 months with instructions on how to redeem an additional 3 months free. After the free trial, the promotion converts to a paid subscription.
“To qualify for an Apple Music Student Membership, the student must be a student studying a bachelor degree, post-graduate degree, or equivalent Higher Education course at a University, College (US only) or Post-Secondary School (Canada only).”
Apple has since confirmed the report, writing on its website,
“50 million songs. 6 months on us.
“Get a free 6-month subscription to Apple Music. And a special student rate of $4.99/mo. after the trial ends.”
Eligible students can view the offer here.
The offer follows a big subscriber milestone — but one that still trails Spotify by a mile. Speaking with French publication Numerama, Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, casually revealed that the music streaming service had crossed 60 million subscriptions.
Keep in mind last year CEO Tim Cook officially disclosed a total of 50 million paying subs in mid-May. This means the platform has added 10 million new subscribers in roughly 13 months. Both figures include paying and trial users.
After ten years, Spotify recently passed the 100 million subscriber mark. Recently celebrating its fourth-year milestone, Apple Music now remains solidly behind its rival. That figure will once again rise substantially, though it’s unclear how quickly Apple can close the gap (if ever).
Last week, Apple Music also confirmed the expansion of its summer concert tour series.
Dubbed Up Next Live, featured rising artists would perform a series of intimate performances. Each musician would perform for fans at local Apple stores around the world. These include Milan, San Francisco, Brooklyn, Paris, London, Chicago, and Washington, D.C.
Bad Bunny, Daniel Caesar, Khalid, Ashley McBryde, King Princess, Lewis Capaldi, and Jessie Reyez will each give a unique performance for music fans.
Featured image by Apple Music.