Deezer Expands Its Shazam-Killer ‘SongCatcher’ Into iOS

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Deezer has announced that its SongCatcher service is now available to iOS users. The proprietary audio recognition feature is available inside the Deezer app. Much like Apple-owned Shazam, SongCatcher can identify songs you hear on TV, in a cafe, or anywhere else. SongCatcher can be launched using the search bar function in the app.

Deezer claims that SongCatcher can recognize over 56 million tracks worldwide, which is undoubtedly more than anyone needs. That number corresponds to Deezer’s entire collection, a pair-up that prevents any stray matches. The integrated app allows users to add newly-identified tracks to a playlist or favorites list, which is a nice integration. You can also immediately play an identified track, though capabilities get more limited with the free tier.

SongCatcher has been available on Android for some time, but this is the first time it’s available for iOS users. The music identification algorithm is powered by ACRCloud.

Deezer is available in over 180 countries worldwide and has 14 million monthly active users. While that sounds nice, it’s far behind the elephants in this race, most notably Apple Music (which owns Shazam), Spotify, Amazon Music, and YouTube Music.

Apple completed its acquisition of Shazam last year for $400 million. The EU scrutinized the deal over antitrust concerns but eventually gave the deal the thumbs up. Alongside that deal, Apple announced that it would remove all ads from the app. That deal included removing ads from the Android version of Shazam, too.

Shazam has seen over 1 billion downloads around the world, though it could never turn a profit on its own. That’s a familiar story in tech, though Apple saved the day. Apple now says the service sees over 20 million users a day, which is more daily searches than Deezer has subscribers.

Meanwhile, other platforms are working on music identification services. Google has incorporated the feature into Assistant so that it can identify any song you ask to play. Amazon’s Alexa can do much the same, so the once-novel feature has become standard for music streaming.

In short, Deezer is a little late to the party with this one, and it only seems useful to people who use Deezer. At least Shazam is — for now — an agnostic song identification platform. Nonetheless, the addition of SongCatcher to the Deezer app could be a useful feature for those who are already using the service.

Deezer has been busy launching new features and products in recent months, such as its dedicated radio station for gamers and a new standalone podcast app, which is currently available in the UK. The company has also been working on improving its AI-powered smart radio feature, which creates playlists based on users’ listening habits.

Deezer is positioning itself as a more artist-friendly streaming service, with its ‘Deezer for Artists’ platform, which aims to help musicians and labels to better understand their audiences and promote their music more effectively. The platform provides detailed analytics, promotional tools, and the ability to pitch music to Deezer’s editorial team for playlisting.

Ultimately, Deezer will need to do more than just add SongCatcher to its app if it wants to compete with the likes of Apple Music and Spotify. However, the company seems to be taking steps in the right direction, and its focus on building tools for artists could help it to differentiate itself from the competition.

In conclusion, Deezer’s SongCatcher service is a welcome addition to the app, and it could be a useful feature for users who are already using the service. However, it’s unlikely to draw in new users on its own. Deezer will need to continue to innovate and differentiate itself if it wants to compete with the big players in the streaming space.

One Response

  1. Kevin

    Shazam like feature is becoming an industry standard of music streaming services.