30% of Beatles Streams on Spotify Are Coming from 18-24 Year-Olds

The Beatles (photo: Atanas Paskalev)
  • Save

The Beatles (photo: Atanas Paskalev)
  • Save
photo: Atanas Paskalev

Spotify recently revealed that songs by The Beatles have been streamed roughly 1.7 billion times to this point in 2019. More impressive yet is the fact that about 30 percent of these streams came from individuals between the ages of 18 and 24.

In other words, by bridging the gap between several generations, The Beatles have done what many music experts believed was impossible. A plethora of other all-time-great artists have seen their success and reach limited to their initial audience—that is, the main demographic of fans that listened to the band’s music during their heyday.

But in a day and age when music genres and styles are constantly evolving, The Beatles have managed to find a new — and highly lucrative — audience. While it’s true that Spotify’s tech-savvy users are generally young, it seems likely that other Beatles fans will continue to support the band through digital and physical purchases.  In this way, The Beatles’ body of work will be appreciated, albeit in different ways, by old and new listeners alike.

It’s also worth noting that The Beatles’ songs account for a major portion of Spotify’s total streams.

20.6 million monthly users, or nearly 10 percent of the platform’s 220 million or so total monthly users, listen to Beatles tracks. (The latter figure includes users who listen to adverts instead of paying a subscription fee; about 110 million users pay for Spotify.)

In honor of Abbey Road‘s 50th anniversary, a Super Deluxe Boxset Edition was released on September 27th. The all-encompassing collection includes four CDs and 23 tracks (namely demos and test recordings) that weren’t featured on the original cut of Abbey Road; each of the songs was remixed and remastered.

A 100-page book detailing The Beatles’ history also comes with the set. Additionally, smaller versions—Abbey Road reissues with just one or two CDs, or with three or fewer LPs—were also released on September 27th.

At 79 years of age, Ringo Starr is continuing to record new music and tour. His 20th album, What’s My Name, will release on October 25th. He recently wrapped a 16-show anniversary concert series with his All-Starr Band. Paul McCartney, for his part, finished his Freshen Up tour in July.

7 Responses

  1. haribo

    my audience on spotify
    18-22 = 10%
    23-27 = 25%
    28-34 = 32%
    35-44 = 22%
    45-59 = 9%
    60+ = 1%

      • Contemporary Composer

        Spotify CEO is worth billions while creators are starving.
        You go right ahead and support the exploitation of creators.

        • Blobbo

          I’m totally on board with you. Music streaming should be a government sanctioned and regulated authority. THere should be salaried people hired to maintain it, which wouldn’t take much, since it’s all software automation. Independent musicians sign up, and pay a small percentage for the maintenance, and the numbers are all direct and even.

          Subscriptions are not allowed, artists set their own prices for streams. It’s like a bus card, when you use it up you have to refill it. THe current system is a complete scam and Daniel Eck should be pursued by indie musicians like the traitorous scum he is.

  2. Hank

    Im just here for The Beatles. Just picked up the new remix of Abbey Road. but still enjoying my remixed White Album that was a good one