UMG Releases Analytical Tool for Artists

UMG Releases Analytical Tool for Artists
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UMG Releases Analytical Tool for Artists
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Universal Music Group (UMG) has just announced the release of a new app called Universal Music Artists (UMA) that will provide its artists and their management teams with analytics from the leading music streaming services, as well as insights from the top social media platforms. This app is a game-changer for the music industry, as it allows artists to track all of their streaming and social media analytics from one platform.

UMA is available for both iOS and Android devices, and it offers centralized analytics from data provided by Spotify, Apple Music, Amazon, and YouTube, with Deezer integration set to be added next year. The app’s social insights come from data provided by Facebook, Instagram, and Twitter. UMA allows UMG artists to track all platforms from a single app, which is a significant advantage over other music streaming platforms that already offer analytical solutions.

The app provides artists and their teams with information such as total audience and total streams, and it can break this information down by songs and videos. Artists can also view their top 40 tracks broken down by platform, country, and demographics. UMA measures engagement on streaming platforms, and it updates every 30 minutes while having the ability to send push notifications of important events.

In terms of social media, the app can track the number of followers as well as interactions such as comments, likes, and shares. It can also track performance based on those interactions. This is a significant feature for artists and their teams as it allows them to see how their music and social media presence are performing in real-time.

Andrew Gertler, who is the manager of Shawn Mendes, says of the app, “It’s great to have a comprehensive analytical tool like UMA to access real-time data and be able to make decisions with the most up to date information. We’ve always taken a holistic approach to the success of Shawn’s music, which means ensuring everything across all platforms is working in sync and watching how fans interact with music across all the major touchpoints including streaming, video, and socials. This is all really only possible with innovative tools like this.”

UMA is a significant investment for UMG, as it shows their commitment to their artists and their success. The app provides artists and their teams with the necessary tools to make informed decisions about their music and social media presence. It also shows that UMG is willing to invest in innovative technology that can help their artists succeed.

In conclusion, UMA is an excellent tool for UMG artists and their management teams. It provides them with centralized analytics from multiple streaming and social media platforms, which is a significant advantage over other music streaming platforms that already offer analytical solutions. It also shows that UMG is committed to investing in innovative technology that can help their artists succeed. With Deezer integration set to be added next year, along with enhanced benchmarks and insights, UMA is set to become an essential tool for UMG artists and their teams.

One Response

  1. Anony Mouse

    And an artist can get this app where? A link would be helpful.