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Warner Music Group has announced a partnership with One Tree Planted to re-plant the Amazon. The move is a holiday gift to its employees and part of an effort to be environmentally conscious.
Warner Music Group will plant ten trees for each of its employees, for a total of 48,210 trees planted. The company will also donate a tree for every post on Twitter or Instagram that uses the hashtag #WMTree.
A staff note signed by Warner Music CEO Steve Cooper, Max Lousada, Carianne Marshall, and Guy Moot announced the effort.
“Our goal is to plant 100,000 trees in the Amazon in 2020,” the staff note read. “This time of year, we reflect on the things that are most important to us – our family, our friends, and our communities. It’s also a good time to remind ourselves that, as a global company, we must do more to help protect our environment and our planet.”
Warner Music Group has launched an official website for the effort. It will feature footage of the locations where WMG trees will be planted. Warner joins the likes of YouTubers MrBeast and Mark Rober, who kicked off the tree-planting challenge.
On October 25, MrBeast announced a goal to plant over 20,000,000 trees by the end of the year. That effort attracted attention from all over the internet, with Elon Musk donating 1,000,000 trees to the effort. The #TeamTrees hashtag used to track the project sits at just over 18 million trees at the time of writing.
With two YouTubers working hard to get 20 million trees planted, 100,000 doesn’t seem like much — though it’s still a very worthwhile effort. The #WMTree hashtag will max out its contribution within a few days, if not hours. For those who want to participate, head over to WMTree.org to see how you can take part in the tree planting initiative.