Adele’s ‘Easy On Me’ Is the Most Added Song In US Radio History

 

Adele next album 30

Photo Credit: Simon Emmett

Adele’s “Easy on Me” is breaking radio records along with streaming records.

The single has set new first-day streaming records for both Spotify and YouTube. But it’s also breaking U.S. radio history to become the most played song during its first week of release. The song is also the most-added song in the history of Mediabase. A total of 451 stations added the song to their playlists the week it released.

“Easy on Me” became the first song to be the most-added at five different formats in a single week to achieve that goal. Those formats include Top 40, Adult Contemporary, Hot AC, Adult Album Alternative, and R&B.

The single was added to every reporting station in the Top 40 and Hot AC formats. That helped the single become the first-ever to be certified for earning the #1 spin gain across five formats in a single week.

Mediabase reports that “Easy on Me” had accumulated 3,290 plays at Top 40 stations, 1,488 at Hot AC stations, 1,112 at AC stations, and 98 at R&B and 91 at AAA formats. So where will “Easy on Me” fall in the list of total Adele bangers? It’s hard to say, since some of them have had 11 years headstart.

Adele Mediabase Tracked Spins

    1. “Rolling in the Deep” (2010) – 89,000 spins
    2. “Set Fire to the Rain” (2011) – 63,000 spins
    3. “Hello” (2015) – 51,000 spins
    4. “Someone Like You” (2011) – 50,000 spins
    5. “Sent My Love (To Your New Lover)” (2011) – 34,000 spins

 

The song continues to dominate the top of streaming charts as the power ballad climbs. Variety reports that Adele’s success on the radio has historically been in the Adult Contemporary formats than Top 40.

But the sheer number of Top 40 stations, including “Easy on Me” may help it set new records for the artist. Her album is easily one of the most anticipated releases of the year. According to Spotify Charts, it’s the most streamed single today, with 9 million streams on just October 21. On the weekly chart, “Easy on Me” has nearly double the number of streams as the song in the #2 spot.

19 Responses

  1. Tom Hendricks

    Not Easy on You, Adele.
    The reaction for Adele’s new single is a 90% bought and paid for marketing scheme.
    We heard about this single, Easy On Me on everything from ABC Nightly News, to NPR radio. There was never such pre promotion across so many media outlets like that for any other star. Not for Barbra Streisand, Aretha Franklin, Janis Joplin, Whitney Houston, Amy Winehouse, etc.

    Let’s say there was a fair music media instead of this marketing set up. Would Katy Perry”s single, Dark Horse, had an advertising budget of $11.7 million – for promoting one song! That’s not recording it, just promoting it!

    Think of how many musical careers that same money could have started!!!

    Back to Adele. Had this been a fair music industry instead of the mess we have now:

    1. She would not have had any pre promotion like this. There would be real competition and each month there would be 100 major single releases. Each of those 100+ would have had to compete on merit. None would have gotten the excess promotion that Adele did.

    2. Her career would quickly be buried if she didn’t release a hit single every 4 months. Just ask the Beatles or Rolling Stones or Motown, or Michael Jackson, who all had to compete in a more fair music industry were 100’s of labels competed, not just three.

    3. The new release by Adele called, Easy on Me, is not a classic, and the stripped down arrangement is very bland. The single is just ok, and not very good. She has a fine voice but this is not a song to match. She has now amassed a 190 million personal fortune. I would think she could buy a better song than this. Sounds like a good singer singing to karaoke. Remember if Adele is really that good she can handle some real competition!

    The reason many care for her and this song, or have even heard about it ,and it’s release, and her comeback after 6 years, is because it has been marketed as newsworthy and one of the biggest stories in music!

    When an over consolidated music industry – now down to the Big 3 Labels that control the industry (Warner, Universal, Sony) – only prop up a few pop stars – the results are strange to say the least – or devastating to be honest.

    A few like Swift, Beyonce, Perry, Ga Ga, Grande, Sheeran, Drake, Bieber, Kanye and Adele make mega millions. But the 99% of the rest don’t make fast food money, and the ENTIRE MUSIC INDUSTRY is in a severe slump with sales this year only HALF of what they were in 1999, 20 years ago!!!

    Oh, no one mentioned that last FACT in their flowery puffed up promotion did they?
    Let’s repeat it. THE MUSIC INDUSTRY MAKES HALF OF WHAT IT DID IN 1999!!!

    Time for a fair music industry, and a fair media that will talk about: the music revolution against all this excess; and for all musicians! That in turn just might save a failing industry.
    Musea since 1992

    • Louis T.

      While the majority of what you say is true, there’s a factor you didn’t mention – the consumer. People are a lot different now than they were 20 years ago. Music is looked at differently, and thought of much differently. Without those promoted artists, there would be no industry. There would be a sea of content and mostly unknown artists clawing to get any notice. Most of the music that is made is crap and not worthy of promotion or an offer for commerce.

      • Suppression censorship shadow banning killed the greedy music industry

        How do you know that we’re censored beyond belief. In fact I see fully finished acts all the time.

        It’s that the genres are dead. Beaten to death by the algo and suits with no spine getting in on the safe bet rather than using this time of plenary to take more risks.

        But I’m sorry there are thousands of well polished acts and if you wanna see just look at the life music on a cruise ship.

        • Reality Chick

          Zzz. cruise ships, really? While there may be talented people all over the world, there are very few actual artists who could support a career.

        • Tom Hendricks

          Yes but look at the facts , excluding about 10 pop stars propped up year after year, the rest make less than 15k, minimum wage, no benefits.
          See my other posts for more facts,
          Remember too all sales are so bad they are still half of what sold in 1999!!!

      • Tom Hendricks

        What you seem to suggest is that it’s either 10 pop stars propped up by 3 mega labels year after year, or indie crap music.
        But I am a musician, songwriter of over 2400 songs, and I know incredible talent blocked out of the music industry. Start with the Big List, the first, best music of the entire internet list, from all countries to find about 250 hits in all genres better than this single, great music you’ve never heard, or hear the groundbreaking music on the Facebook group Reinventing the Wheel.
        Remember a key part of the Big Three Labels control, is to fooling you into thinking generic aging pop is better than any new music. No it’s not!
        They can’t keep this bluff up much longer with sales so low.

      • Tom Hendricks

        Why so many hits in decades past but this bland song now, that is so promoted as great ?Here’s why. Then there were hundreds and hundreds of record companies competing for best song. Now The Big Three Labels control the entire industry, prop up a few boring pop stars year after year and block out all new music. Music as a marketing ploy!
        That’s why the thousands of musicians in the peaceful music revolution against that. Share and support!

        • Igor

          If consumers didn’t want it, they wouldn’t buy it and the “bluff” would be called, but they keep buying what they’re being pushed.

          • Tom Hendricks

            The music industry today us half of what it was in 1999. Clearly people are not buying it.

    • Harding

      Adele is worth $190 million?

      I thought nobody got paid by the streaming services or record companies?

      • Timmy

        you thought wrong. Nobody said that. They have said that the rates paid out for streaming isn’t on par with what it should be.

      • Tom Hendricks

        The Big Three Labels control the industry and get better rates. 99 percent of streaming goes to 10 percent of musicians. Few other industries are this top heavy

    • Here Here

      All of which we won’t have until a market correction. This has the Emerald Citys fingerprints all over it.

      The reason they do this is because they don’t want to share profit of ownership with the creators of music. If you write and sing and produce they can’t be the star you are. They Can’t own you and your work for ever universally you do. Then they become subservient to the creators and are not the star maker…. Just the paper pusher.

      This is why you never should mix with the help. And the help in my opinion are the lawyers and suits monopolizing the music industry. But as I said they are all over levereged. Spending 11 million to make 12 million turns out to not be such a good strategy after all.

      Their debts are HIGH and the interest is even high. Engagement is as fake as Joe Biden’s Pool numbers. Come next market correction we see all this to down but it will take years for this to correct itself because I believe the genres are dead as disco and the ecology of the independent music space has been starved out.

      • Tom Hendricks

        There is a music revolution going on with thousands supporting it. You haven’t heard about it have you. Wonder why?

        Music revolution for all musicians!
        Here is a summary of the Peaceful Music Revolution; 3 old men control 80% of music. (No women, no minorities.) That’s bad for everyone. The music revolution against it, that’s great. This music revolution is opening the doors to thousands of musicians, and lots of new music in every style. Share this news with your favorite media source!

        3 CEOs (Warner, Universal, Sony – all men no women in one of the worst glass ceilings anywhere) control 80% of the music industry, only support the same aging teen pop stars – where 1% of musicians make 70% of the money and all the rest make about minimum wage (15K). (Without these pop stars, there would be no mainstream music industry: Swift, Beyoncé, Drake, Bieber, Kanye, Perry, GaGa, Sheeran, Grande.)

        The major 3 make the art, distribute it, promote it on the media outlets they own or their parent companies own, and then give themselves great reviews. No musician has a chance, no matter how good you are!!!

        For best music quality, there should be thousands of competing companies, not three; and about half should be run by women. The quality and variety of mainstream music is at an all time low and hasn’t changed much in 10 years. Radio is just ads and nobody is listening, concert tickets are a rip off and hassle, vinyl prices are ridiculous, the music media is just press releases of what they want to promote, awards shows seem fake, best selling music charts can’t be trusted, online streaming sales never get to the musician, music never changes – always the same few promoted over and over- and there is never news of the alternative to all this. Music sales have barely caught up to those of 1999! Most money goes to a few over promoted aging pop stars. (70% goes to 1% of musicians.)
        90% of streaming money, the main source of revenue, goes to 1%.
        For a musician to make minimum wage on Spotify he has to have 235,773 streams per month!

        Where is the music media? What story could be bigger? Corporate media, you can’t pretend this is not happening anymore.

        Reader, who do you support, 3 businessmen, or all musicians?
        Show some courage and demand better for yourself and all musicians. This is not a time to hide your head in the sand!

        The Music Revolution should bring these developments to every musician!
        1. Fair chance to be played on all radio stations due to the quality
        of the music.
        2. Fair guaranteed reviews for all recordings.
        3. Pennies for Play, each time someone clicks on your recording on any website.
        4. Fair, unbiased, ad free, music media.

        There is a music revolution going on and you can decide which side you want – the side with 3 CEOs that control 80% of the music business and the music media, or all the rest of us.

        Do something! Do anything! Just about everything you do will help all musicians.

        Help by these very small things.
        1. Pass the word that 3 CEO’s control music – all men with no women allowed in key positions – and have done great harm to music, radio, concerts, music media, and music online, as well as ruining the careers of thousands of musicians. Just talking about it helps all musicians everywhere.
        2. Support the Dallas musicians or anyone else that is actively against all this.
        3. Lift a finger, literally, and LIKE your favorite songs and videos. Show you care, lift a finger.
        4. Talk to your favorite music news site and ask why they won’t talk about the music revolution.
        5. Support Pennies for Play, a way for any musician to stream music for pennies on his website without record companies or any corporations.

        The music business is auto tuned!
        Musea, since 1992.

    • Jan Goldner

      How would you know a budget? 10.7 million? Get real. It’s not public or is it? What is your source?

      • Tom Hendricks

        Don’t know if this is meant for me. But according to a lawsuit between Katy Perry, and her label Capital spent $11.7 million promoting one single, Dark Horse.
        Google for more.