Record Store Day is celebrating its 15th anniversary by naming Taylor Swift as its global ambassador.
Record Store Day first launched back in 2008 and will return in April for its 15th year. Taylor Swift has always been highly supportive of the spotlight on physical retail sales, even releasing exclusive RSD drops in the past. She’ll also have a special RSD 2022 vinyl to celebrate her ambassadorship.
“I’m very proud to be this year’s Global Ambassador for Record Store Day. The places where we go to browse and explore and discover music new and old have always been sacred to me,” Taylor Swift said in a statement.
“Record stores are so important because they help to perpetuate and foster music-loving as a passion. They create settings for live events. They employ people who adore music thoroughly and purely. Those people and shops have had a rough few years, and we need to support these small businesses more now than ever to make sure they can stay alive, stay eccentric, and stay individual.”
“It’s been a true joy for me to watch vinyl sales grow in the past few years, and we, the artists, have the fans to thank for this pleasant surprise. Happy Record Store Day, everyone! Stay safe out there!” she adds. Taylor Swift is no stranger to helping indie record stores stay afloat amid the pandemic.
After Nashville went into lockdown in 2020 to combat COVID spread, Grimey’s owners sent many employees home. When Swift learned what was happening, she reached out with the funds to keep the store open, pay employees, and offer three months of health care. She also donated $1 million for tornado relief recovery when downtown Nashville was destroyed.
Following the release of her album Folklore, Swift donated signed CDs of the album to Grimey’s and other record stores. The limited-edition signed CDs were sent at no additional charge to help attract business to local stores. Several record store owners reached out on Twitter to thank the country star for supporting them with unique merch.