Macklemore is joining the Clean Cause beverage company as its first Creative Director and celeb investor.
The partnership brings together Clean Cause, a brand on a mission to support individuals in recovery with an advocate for the power of addiction recovery treatments. Macklemore — real name Ben Haggerty — has been very candid with his struggles with substance abuse in the past. He will be providing artistic direction on a new limited edition Clean Cause can and music and creative direction for the brand as a whole.
Clean Cause ranks as the number two beverage in the yerba maté category. The company donates 50% of its net profits to fund sober living scholarships for those in addiction recovery.
“I chose to align with and endorse [Clean Cause], a brand that is at the forefront of creating awareness for addiction and actively supporting the recovery community,” Macklemore said in a statement.
“As Creative Director and a new investor of an already impactful brand, I am excited to combine my creative passions with a great product in an effort to save lives. Together, our goal is to inspire and educate individuals on addiction and support those who are in recovery.”
Drug overdose and substance abuse problems have risen during the COVID-19 pandemic. According to the American Medical Association, every state in the US reported a spike in overdose deaths during the pandemic. Provisional data from the CDC estimates an increase of 28.5% in overdose deaths in the 12-month period ending in April 2021 as compared to the same period a year before.
The Clean Cause beverage company was founded by father and activist Wes Hurt. Hurt is a person in recovery from alcohol and drug addiction who is using his love of business to bring greater good to communities.
“We are grateful to be able to partner with one of the most iconic entertainers of our time who shares a similar passion to bring awareness and activism to the world on the epidemic of addiction,” says Wes Hurt, Founder of Clean Cause.
“As Creative Director, investor, and a person in recovery, Macklemore will bring fresh ideas and knowledge to our brand to further spread awareness on the epidemic. While we both have different experiences with addiction, we are committed to fighting addiction. We’re just two men on a mission.”
Clean Cause has granted over 2,823 sober living scholarships to individuals in recovery. That’s more than $1,411,500 to those in recovery in communities across the country.