American Express has been a long-time partner to The Coachella Valley Music & Arts Festival. This year, cardholders will not only have perks at the festival but will also experience Amex Artist Shop for the first time.
Coachella is kicking off this weekend with headlining acts Harry Styles, Billie Eilish, Swedish House Mafia, The Weeknd, and more. The pop-up is in partnership with Bravado to offer exclusive, limited-edition festival merchandise from Conan Gray and Billie Eilish. The first activation for Amex Artist Shop comes after the success of previous artist collaborations and will be available on April 15th and 22nd.
Conan Gray’s exclusive merch is a “watermelon-pigment dyed unisex crewneck pullover featuring your sweater embroidered text (a play on his hit song “Heather”) with exclusive desert cactus embroidery.” Priced at $70 USD.
The exclusive merch for Billie Eilish follows her efforts in releasing sustainable apparel. This black zip-up hoodie has been “reclaimed and upcycled from deadstock, shelf pulls, retail returns & gently used apparel, giving it new life & making each hoodie unique.” Priced at $100 USD.
For those unable to attend the festival, the merchandise will be available online while supplies last.
Throughout both weekends of the festival, cardholders will also have exclusive access to the American Express Lounge and on-site experiences.
The benefits include one complimentary ride on the La Grande Wheel, access to a reserved hour at the SPECTRA rainbow tower, reserved tables to the restaurant pop-up on the festival grounds for Broad Street Oyster Co, and a one-time $10 statement credit when they spend $50 on-site using their eligible American Express Card. Additionally, there will be a special hydration station, charging stations, sweet treats, and wellness activities for those in lounge.
All cardholders are also able to bring in up to three guests. The American Express Lounge will be available both weekends to those attending the festival.