K-pop girl group BLACKPINK performs in PUBG Mobile’s first-ever in-game concert, “The Virtual.” BLACKPINK will also debut a new track and music video in PUBG Mobile later this month.
The mobile game’s first in-game concert, “The Virtual,” featuring K-pop sensation BLACKPINK, will run twice across regions, from July 22-23 and July 29-30 in North and South America, and July 23-24 and July 30-31 across the rest of the world. In addition to BLACKPINK’s current music, the concert will feature a new “special track” and music video, specifically designed and created for the collaboration and released within PUBG Mobile and across its social media channels.
“The Virtual” will release as part of PUBG Mobile’s Version Update 2.1, which drops on July 13. The update brings a new themed game mode, Ancient Secret: Arise, and new content with the game’s Cycle 3 Season 7 and Royale Pass Month 13.
Players can secure their free concert tickets in-game beginning July 15 and pre-load the Concert Resource Pack the following day, which is required to attend the concert. From July 19, players will be able to gift in-game promotional material to receive more gifts of promotional material. There will also be unique rewards to win every day by logging into the game and completing themed challenges.
Having collaborated with PUBG MOBILE back in 2020 to celebrate the launch of The Album, BLACKPINK is ready to take things to new heights and perform in PUBG Mobile’s first in-game concert. Fans can obtain the custom-made outfits that Jisoo, Jennie, Rosé, and Lisa wear during the performance in-game from July 23 through August 31.
Vincent Wang, Head of PUBG Mobile Publishing at Tencent Games, says, “PUBG Mobile is honored to be partnering with BLACKPINK again as we continue to deepen the connection between their amazing music and our game. Our first ever in-game concert is set to be a groundbreaking event, expanding the ever-evolving world of PUBG Mobile and setting the stage for a BLACKPINK comeback that will be remembered for years to come. We’re incredibly excited to be ushering in a new age of the battle royale — it’s an experience you won’t want to miss!”
YG Entertainment says it is “pleased to hold an in-game concert as the second collaboration between the world-best group BLACKPINK and PUBG Mobile, the best mobile game in the battle royale genre.”
“We also hope to increase the opportunity for artists and fans to interact closely beyond the borders and language barriers,” YG Entertainment adds. “As it is a concert held in the virtual world, in addition to music and performances, various entertainments will provide fans with a special and interesting experience. We all can enjoy various aspects of BLACKPINK that would be different from the real world.”