ESL Gaming and Spotify have announced a partnership for the German-speaking eSports community.
ESL calls the collaboration a step forward in expanding both companies’ mission to enable more diversity and inclusion in their communities. Through the partnership with Spotify, fans have the opportunity to discover upcoming music artists while they are able to easily access their music through a dedicated Spotify playlist. The whole partnership is represented by the campaign, “Level up with our gaming soundtrack.”
“Music and gaming truly go hand-in-hand, and we are therefore very excited to partner with Spotify and offer fans the best possible music experience,” says Benny Eichelmann, Senior Director, Global Brand Partnerships at ESL Gaming. “The partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading eSports company. By working together we can now enhance the experiences of our German communities to enjoy both their favorite music and premier eSports content.”
“Gamers are increasingly becoming tastemakers in music, are important influencers in pop culture and are shaping the zeitgeist,” adds Heiner Kuhlmann, Head of Marketing at Spotify, DACH.
“For Spotify gaming is one of the most important fandoms and our already established activities in gaming will be expanded with partnerships like this one. We will offer many opportunities for gamers as the new music influencers and it will be exciting to be able to map out further content around the ESL competitions,” Kuhlmann concludes.
The ESL Gaming and Spotify partnership commenced with the ESL Pro League Season 16 Conference Stage in June. It will continue through international competitions, including Intel Extreme Masters Cologne 2022 on July 5-17 and the Group and Playoff stages of EPL Season 16 on August 31-October 2. As part of the partnership, ESL and DreamHack branded playlists are already available on Spotify for gamers and eSports fans to enjoy.
ESL Gaming calls itself the world’s leading eSports company. Its portfolio consists of high-profile tournaments like the ESL Pro Tour, Intel Extreme Masters, DreamHack Festivals, the Snapdragon Pro Series, and many more.