The Yucaipa Companies invest in Seth Shomes’ Day After Day Productions — Seth Shomes join DWP Talent Services as a partner.
The Yucaipa Companies have announced an investment in Day After Day Productions (DADP), the leading booking agent for over 25 years in the casino and soft ticket industry. Founded and led by Seth Shomes, DADP is widely considered the industry standard in booking and producing entertainment for casinos, city events, fairs, theaters, PACS, and corporate entities worldwide.
DADP’s roster features over 30 clients across a variety of genres, including 98 Degrees, Aaron Lewis, Brian Wilson, Celebrating Meat Loaf, Flo Rida, Ice-T presents The Art of Rap, Jeff Bridges & The Abiders, Matt Fraser, Missy Elliott, Staind, T.I., The Commodores, Tony Orlando, Tyler Henry, War, Wayne Newton, and many more.
“Over the last decade, I have watched with great interest Ron Burkle’s foray into the agency business, and I am thrilled to partner with him and Yucaipa,” says Seth Shomes, DADP CEO. “As I re-launched DADP in April 2021 with just myself and a laptop, it is a proud moment that our immediate growth has quickly led to a partnership with one of the biggest entrepreneurs out there, and I look forward to finding internal synergies within Yucaipa’s portfolio of agencies and related entertainment companies.”
“We are extremely pleased to be going into business with Seth Shomes,” says David Barnes, Partner at Yucaipa. “We greatly admire the company he has built and look forward to having a successful partnership with him for years to come.”
Initially founded in 1996, DADP was re-launched in 2021. The agency held unparalleled sway in the casino world for nearly two decades until Shomes joined The Agency Group in 2014 — and UTA after that — opening the first dedicated Casino Division at each agency. Through this work, Shomes has received five “Agent Of The Year” awards from the prestigious Casino Entertainment Awards in Las Vegas.
Shomes is an accomplished leader and recognized expert in the casino-entertainment industry. He has established himself as a pioneer by building a platform for non-traditional entertainment programming to thrive in the gaming industry. Among his accolades, Shomes has received praise throughout his career from casino executives, talent buyers, artists, managers, and record and PR executives for his ingenuity. The unique marketing strategies that he has developed have continually proven successful across all parties.
As part of the investment, Yucaipa portfolio company Danny Wimmer Presents has partnered with DADP to grow its DWP Talent Services (DWPTS) division. Launched in 2021, DWPTS is a division of DWP that focuses on the casino and fair business. In a move that makes sense given his wealth of experience, Shomes has been named partner of DWPTS.