Apple Music has introduced several new features for Apple Music for Artists. Here’s a peek at everything new.
Many of the new options are personalization features to give artists more control over the info fans can see. The new Artist Profile section lets artists take control of their Apple Music profiles and connect with fans through their own words.
Artists can answer a series of short questions to create a customized biography that appears on the Apple Music artist page. Artists can add their hometown, date of birth, and identify band members, collaborators, influencers, and pronouns.
A new ‘Account’ section of Apple Music for Artists contains all the information under the old ‘Manage’ header. Some of the roles you can assign to a team include Admin, Analyst, and Profile Editor. Permissions for each of these roles can be dialed in and as granular as necessary.
Apple is also simplifying the process of submitting lyrics to Apple Music, so pre-formatted lyrics are as simple as copying and pasting for artists.
Finally, the new ‘Measure’ section allows artists to see how their music measures up on the Apple Music platform. Explore the Overview, Trends, Places, and information about your music to get a closer look of what’s trending and where. It allows artists to chart their performance and monitor plays, average daily listeners, purchases, and even how many times a song has been Shazamed.
“The analytics and demographic data in Measure can help you gain meaningful insights about your audience. You can use this information to help strategize how you promote your next release or tour dates,” says Apple.
Apple appears to be going head-to-head with Spotify for Artists by giving artists more access to customize their profiles. Many of these newly introduced features are something that Spotify for Artist users have had access to for years–as Apple gets on board the data train.