Lizzo looks to trademark ‘Sasha Flute’ for TV, NFTs, clothing, books, and the metaverse.
Pop star and accomplished flutist Lizzo is looking to trademark her signature flute for various products, including TV, clothing, NFTs, and more. First noted by trademark attorney Mike Kondoudis on Twitter, Lizzo recently filed seven trademark applications for “Sasha Flute,” which cover a broad number of categories: NFTs and associated marketplaces, virtual environments and digital accessories, animated TV programs and movies, toys including action figures, clothing and accessories, and physical and downloadable books.
Attorney Peter Nussbaum filed all trademark applications on behalf of Lizzo with the US Patent and Trademark Office on September 30. Worth noting is that a trademark application is not a guarantee that anything tangible will come of it, but trademark applications are a good indicator of intent. Kondoudis told Billboard previously that those filing a trademark application typically already have wheels in motion to make good on them.
“It does cost money, it does take some time, and it is a federal legal matter,” said Kondoudis. “So when you have an attorney file it there has to be some kind of concrete plan to go from where they are today to selling the products and services in the metaverse.”
Lizzo’s trademark applications coincide with her September 27 performance at the Capital One Arena in Washington, DC, where she played a crystal flute once owned by US president James Madison. A talented performer, Lizzo has been associated with the flute in the public eye since her third studio album, Cuz I Love You, in 2019 — but she has played the flute since childhood and studied the instrument at the University of Houston.
Lizzo’s flute, Sasha Flute, is a celebrity in her own right, with a considerable fanbase and a fan-run Instagram account dedicated to the instrument with over 325,000 followers.