ASM Global’s New College Collective Continues to Expand Its Stable of Higher Institutions With the Addition of the University of Colorado
ASM Global, representing over 350 of the premier arenas, stadiums, and convention centers across five continents, continues its rapid growth of partnerships with higher education institutions throughout the US. Its selection of its ASM Global College Collective provides consulting, event booking, and venue services for the University of Colorado’s Folsom Field and Event Center.
The University of Colorado joins a high-profile list of college partnerships with ASM Global, including Texas A&M University’s Kyle Field and Reed Arena, Rutgers University’s Jersey Mike’s Arena and SHI Stadium, Wake Forest University’s Lawrence Joel Veterans Memorial Coliseum and Truist Field, and Wright State University’s Nutter Center.
The ASM Global College Collective now includes 18 universities representing 25 total venues across the United States and Canada. The University of Colorado is only the latest addition.
“These collaborations are truly an honor for us,” says Ron Bension, ASM Global’s President and CEO. “Our expansion has been explosive in this category over the past six months. We have a long history of sterling partnerships with many of the top universities across the US. With our unparalleled worldwide experience in this category and the amazing locations and amazing venues we’ve recently begun working with, it’s definitely a transformational moment to dramatically expand all of these iconic venues’ entertainment offerings beyond athletics.”
These most recent professional services partnerships add to an already extensive portfolio of higher education clients and venue associations for ASM Global. The announcement of the University of Colorado partnership only furthers the worldwide entertainment leader’s number-one position in providing college venue programming and services. ASM Global is already the authority in venue and event strategy and management, with locally tailored solutions and technologies to achieve maximum results for venue owners. It aims to simplify the process of attending events for those who live in the area.