Santana Extends Mirayo-Branded Cannabis Deal with The Parent Company

Santana cannabis brand

Photo Credit: The Parent Company

Carlos Santana extends his Mirayo-branded cannabis deal with The Parent Company.

The Parent Company, a leading California-based cannabis company, has announced an extension of its license agreement with Mirayo by Santana, a line of premium cannabis products curated by legendary guitarist and longtime cannabis advocate Carlos Santana. Mirayo begins offering a new line of solventless hash rosin gummies this May.

The name “Mirayo” is a combination of “my” and “ray” in Spanish, honoring Santana’s Latin heritage and hoping to empower consumers to “follow your light.” Mirayo currently offers cannabis products, including whole flower and pre-rolls in specific strains or general categories of effects.

“Cannabis, to me, is a door to enhanced meditative reflection and creative expression,” says Santana. “With Mirayo, we hope to help more people tap into their creative zone and find kindness and compassion as well as spirituality, individuality, and higher consciousness. I’m excited to introduce our upcoming line of Mirayo gummies this spring, and I look forward to our continued partnership with The Parent Company. Together, we can think deep, high thoughts and sculpt a new life and world.”

“We’re thrilled to extend our relationship with Carlos Santana and the team at Mirayo,” says Troy Datcher, CEO and Chairman of the Board at The Parent Company. “Mirayo’s authenticity within the cannabis space and genuine commitment to wellness align perfectly with The Parent Company’s mission.”

“Mr. Santana brings a massive global audience while being a real believer in the power of the plant. The commitment Carlos puts into channeling good and positive vibrations through his music is seen in the quality of Mirayo’s products. We’re working closely with Mirayo’s team to launch more premium products this year and expand the brand’s reach to new markets.”

Mirayo and The Parent Company also plan to invest in advancements in product R&D, brand awareness, and marketing campaigns that will include a new website featuring e-commerce capabilities. The Parent Company, through its partnerships with top-tier creators and brands, “aims to elevate authenticity while fostering social equity and inclusion” and serving customers’ essential needs.