Snoop Dogg and Master P are introducing a line of three new breakfast cereals, hitting grocery store shelves nationwide this summer with a new partnership with Post Consumer Brands.
Snoop Dogg and Master P’s Broadus Foods is partnering with Post Consumer Brands to release a collection of three new varieties of Snoop Cereal, full of “flavorful notes” and featuring memorable mascots. The collaboration is backed by the hip-hop moguls and Post Consumer Brands’ “shared passion for feeding families and strengthening diverse communities,” with the new collection hitting shelves this summer.
The colorful Snoop Cereal boxes feature a cute animal character lineup: Captain Ace, Max, Hercules, Roxy, and Mr. Polar Bear. The three new kinds of cereal rolling out nationwide are:
- Snoop Cereal Fruity Hoopz with Marshmallows, “a sweetened multigrain cereal featuring fun, vibrant colors packed with a punch of undeniable fruity deliciousness.”
- Snoop Cereal Cinnamon Toasteez, “a tasty, sweetened crispy wheat and rice cereal with just the right hint of cinnamon.”
- Snoop Cereal Frosted Drizzlerz, “a sweetened, crunchy, frosted whole grain wheat cereal that meets WIC eligibility requirements.”
Every purchase of Snoop Cereal supports those in need, as Broadus Foods donates a portion of the proceeds from each sale to charities tackling homelessness and food insecurity, like Door of Hope.
“We want to make sure kids and kids at heart can have a champion’s breakfast,” says Percy “Master P” Miller. “Our motto is the more we make, the more we give. I grew up on WIC, and I am honored and humbled to now own a company with Snoop that can service underprivileged families. Partnering with Post Consumer Brands made sense with our common mission to build economic empowerment and to add diversity to grocery stores with Black-owned breakfast food.”
The cereal brand is celebrating the launch with an entertainment experience curated by Snoop and Master P, leveraging their social media following to provide interactive online content, real-time social engagement, and an “evolving ecosystem of memorable characters.”
“Creating generational wealth is an important message to share with the world,” adds Snoop Dogg, whose name is Calvin Broadus — founder of Broadus Foods. “Coming from hip-hop and being able to produce a product from a family name that my kids, grandkids, and beyond will be a part of is a blessing. We are making history, and Momma Snoop products are coming next.”
“Working with Post Consumer Brands will guarantee the highest quality, most diverse flavors, and best-tasting product on the market,” he continues. “Master P and I are the new Kings of Breakfast Food.”
“Our purpose at Post Consumer Brands is to make delicious food accessible for all, and we’ve been feeding families for more than 125 years,” concludes TD Dixon, chief growth officer at Post Consumer Brands.
“When Snoop Dogg and Master P approached us with the opportunity to produce Snoop Cereal for Broadus Foods, we were immediately brought together by our shared passion for feeding all families, building diversity and economic development, and serving communities. We’re excited to partner with a company that’s committed to family and community just like we are.”