Sony Music Latin Taps Interactive Partner Nexoom AG to Boost ‘Tier 1 Artists’

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Photo Credit: Nexoom

Sony Music Latin has partnered with Switzerland’s Nexoom AG to extend business and sponsorship opportunities for ‘Tier 1 Artists’ in the US Latin region.

Swiss-based interactive entertainment company Nexoom AG has secured a partnership with Sony Music Latin. This collaboration will extend business and sponsorship opportunities for Sony Music’s “Tier 1 Artists” in the US Latin region.

The collaboration focuses on unlocking unparalleled value for Sony’s artists and their fans, tapping into Nexoom’s innovations and digital ecosystem to offer unique experiences. The companies view the deal as more than just a business agreement — “a commitment to a long-term partnership based on mutual growth and shared values of innovation, excellence, and artist empowerment.”

“This partnership marks a monumental step forward for Nexoom and Sony Music Entertainment into the new era of interactive entertainment,” says Cristina Niculae, Nexoom CEO. “By leveraging our combined resources and shared vision, we will amplify the voice of incredible artists and enable distinctive opportunities for Sony Music Latin.”

“We are not just signing a contract; we are building a bridge,” Niculae continues. “This alliance signifies a bold step towards our vision for the future of entertainment, where technology and talent coalesce into something truly exceptional.”

“We are very excited to work with Nexoom in bringing initiatives that reflect our commitment to integrating music and lifestyle, offering fans unique experiences beyond the music,” adds Alex Gallardo, President of Sony Music US Latin.

A strategic digital entertainment company, Nexoom is dedicated to revolutionizing how people experience music, video, and other forms of digital entertainment. Nexoom seeks to create immersive experiences through innovative technology and strategic partnerships that bring artists and audiences closer together.

Sony Music US Latin is the top Latin music label in the world and home to the most prolific Latin artists, from rising and independent artists to global superstars. As a full-service record label, the company prides itself on its comprehensive artist services that elevate and support creators at every stage of their careers.