Calvin Klein releases their 2023 fall ad campaign, starring brand ambassadors Jungkook and Jennie, with Kendall Jenner, Alexa Demie, and Kid Cudi.
BTS’ Jungkook and BLACKPINK’s Jennie are the latest brand ambassadors for Calvin Klein, and the fashion house has released its Fall 2023 ad campaign featuring the two K-pop stars. Also starring in the new ad campaign are CK newcomers Alexa Demie and Kid Cudi and brand alumnus Kendall Jenner.
Jungkook was announced as a brand ambassador in March and was featured in the company’s spring campaign along with Jennie and Kendall. A couple of months later, Jennie unveiled the capsule collection on which she collaborated with Calvin Klein.
This year’s fall collections “reinforce Calvin Klein’s design codes of minimal, modern, and sensual” with “elevated, essential pieces, classic silhouettes with new fabrics and refreshed fits.”
The campaign has propelled Jungkook further into the cultural mainstream, as users took to social media to express their understanding of BTS’ popularity after seeing the photos, even those who previously disliked K-pop.
“It took 10 seconds for me to understand K-pop stan culture. I get it now,” wrote a user named Laura.
“Not into K-pop, but I swear this guy never fails to eat whenever he’s on my timeline,” said one Twitter user.
“Damn, I get why everyone (goes) crazy over the BTS boys,” admitted another.
But users looking to follow Jungkook on Instagram were surprised to discover what BTS fans already know — the star deleted his account long ago despite a massive following.
Still, new fans won’t have to look far to find Jungkook, as he continues to become a household name. His recent solo hit “Seven” featuring Latto has smashed records on Spotify and the Billboard charts, making him the first Korean artist to top the global charts and the first male artist from any country to surpass 15 million first-day streams.