Morgan Wallen is headed across the United States on tour next year, but fans are already angry about the sky-high prices. Ticketmaster’s ‘Verified Fan’ program — which is supposed to get more tickets in the hands of actual fans—seems to gouge them instead.
Presale tickets for the ‘One Night at a Time Tour’ for dates in 2024 became available last week, with many fans lamenting the outrageous costs. Pit tickets started at $900 at several venues, while even the nosebleed section tickets register for an eye-watering $370 per ticket (before fees of course).
One person sharing their experience on Twitter bought six tickets with the service fees adding on $888. That price doesn’t include the facility charge or the order processing fee, just the ‘Service Fee.’
“We just saw Morgan Wallen three weeks ago, spent around $840 for 2 pit tickets,” writes Tiffany Leigh on Twitter. “His pre-sale prices. Which we thought was already excessive, but we did it. 2 pit tickets to his show in Minneapolis next year are $1,850! Over $1,000 more! What. The. F*ck. We gonna sit this one out.”
“I understand supply and demand, but Ticketmaster driving Morgan Wallen prices up to $370 per ticket on the pre-sale is criminal,” writes Amber Harding Snyder. “Y’all can kick rocks. I’ll get a case of beer and watch YouTube.”
Ticketmaster’s Verified Fan pre-sales seem to be little more than lining fans up to paint an easy mark on their backs for bilking big bucks at check out. If they’re already interested in live shows, how much more will they pay per ticket? For Morgan Wallen fans, that answer appears to be over $1,000 per ticket—without including fees.
Ticketmaster is currently offering all-in pricing in states where it is required to do so, otherwise it is a customer toggle at checkout. “Fans typically know tickets will include service fees, but seeing the total cost from the start makes buying tickets easier and consistent with other retail shopping experience,” a Live Nation spokesperson said back in June 2023 as Congress began examining a bill to force all-in pricing.
Speculative ticket pricing has driven wild price swings for concert tickets across several markets for performers like Bruce Springsteen. Tickets dipped as low as $6 in some markets like Oklahoma, while tickets in New York went for thousands of dollars per seat. The same strategy seems to be at play here for Wallen tickets. Checking each of the announced dates at the time of publishing this article reveals there aren’t many seats left—unless you’re willing to pay third-party mark-up on already sky-high ticket prices.