Beyonce’s highly anticipated new fragrance releases just in time for the holiday season, as Zayn Malik joins the alcohol-free beverage business.
On Tuesday, two celebrity musicians took to Instagram to announce their latest individual branding endeavors: Zayn Malik and Beyonce. Beyonce unveiled her much-anticipated new fragrance, CÉ NOIR, available just in time for the holiday season for $160. One Direction alum Zayn Malik announced his new position as Chief Creative Officer and co-owner of the alcohol-free drink brand Mixoloshe, unveiling his first mocktail: a lychee martini.
“Proud to unveil my latest venture, Mixoloshe. A blend of passion, craft, and joy,” said Malik in his announcement. “The non-alcoholic beverage market is ready for disruption,” he added in a statement to People. “We see consumers already shifting preferences toward healthier and alcohol-free alternatives, which provides an opportunity for a brand like Mixoloshe to redefine this industry.”
The brand describes the lychee martini mocktail as “sweet, floral, and slightly tropical,” emphasizing a focus on real ingredients that Mixoloshe’s other drinks boast. Taste testers note a “sophisticated fruity flavor” and the sense of a “boozy” smelling drink without the presence of alcohol. The female-founded brand offers several other varieties of non-alcoholic cocktails and alcohol-free gin, tequila, and whiskey.
Meanwhile, Beyonce’s new perfume, created in France and designed by the superstar herself, is available for pre-order now in the US and Canada for $160, with shipping beginning in November. A “special gift” will be included with each purchase, while supplies last.
“Beyonce Parfums presents CÉ NOIR,” she wrote beneath her Instagram video, showcasing the reflective silver perfume bottle.
Her first fragrance since 2014’s “Rise,” “CÉ NOIR” features “top notes of clementine and golden honey, heart notes of rose absolute and jasmine sambac, and base notes of Namibian myrrh and golden amber.” Attendees of her RENAISSANCE tour concerts in select cities were treated to samples of the perfume.
Prior to “Rise,” the singer released “Pulse” in 2011, and “Heat” in 2010, which led to seven different spin-off scents as one of the best-selling celebrity fragrances of all time.
Announcement of the new perfume comes on the heels of her final Ivy Park x Adidas collection, “Ivy Park Noir,” an all-black clothing line inspired by the film noir genre. Beyonce announced the collection on Instagram as she wrapped up her RENAISSANCE world tour.