Adidas Quietly Reinstates Yeezy Sneaker Sales

adidas reinstates Yeezy sneaker sales
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adidas reinstates Yeezy sneaker sales
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Photo Credit: Adidas

Adidas quietly announces it will reintroduce ‘popular Yeezy designs’ alongside new models, following the termination of its partnership with Kanye West.

Sneaker and sportswear brand Adidas is once again shifting the way it handles with its Yeezy brand, after ending its partnership with the rapper formerly known as Kanye West, following his antisemitic tirade in 2022.

The company previously announced it would sell off the remaining Yeezy inventory, which involved donating the proceeds to select anti-hate organizations. Now, Adidas plans to reintroduce “popular Yeezy designs” alongside new models, beginning with the release of the Yeezy 350 Steel Grey on February 29.

But the rapper, who now goes by Ye, wasted no time in calling the company out for the decision. He took to Instagram on Thursday (February 29) to share a photo of a so-called corporate document with instructions for Adidas employees on how to talk to consumers about the decision to once again sell the Yeezy line.

Notably, it appears to ask employees not to “continue extensive conversations” with customers surrounding the Yeezy line, and instead direct them to a general email address to voice their concerns.

“Adidas is the sole owner of the product, including the design rights for existing products as well as previous colorways. The products are existing Yeezy designed initiated in 2022,” explains the document, dated February 26. “Adidas honored contractual obligations and discussed releasing products prior to the announcement with the former partner.”

“There is an overlap to Adidas and Kim [Kardashian] ignoring my opinion, or people ignoring my name change or the entire celebrity culture ostracizing me for my political opinion,” reads the caption of the rapper’s Instagram post. “It all comes down to human rights, which you sacrifice when you’re stigmatized with mental issues. All these situations are actually far crazier than what I’ve been branded to be.”

Adidas has not yet confirmed the authenticity of the document referred to in West’s post. Similarly, neither representatives for Adidas nor for Ye have responded to media requests for comment.

Recently, Ye also alleged that Adidas was suing him for $250 million, but there is as yet no evidence that this took place. However, the company did disclose filing a private arbitration case against West’s Yeezy LLC in December 2022, over the rapper’s “racist, antisemitic, and other offensive public statements and conduct,” which violated their partnership agreement and caused “considerable damage to its brand.” It’s possible that West was referring to this arbitration case when making claims that the company was suing him.