Taylor Swift Concert Film Posts Record-Setting Numbers on Disney+

Taylor Swift Disney+
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Taylor Swift Disney+
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Photo Credit: The Walt Disney Company

Taylor Swift continues to break records with her Eras Tour concert film, this time with 4.6 million views on Disney+ in only three days, crowning the show the No. 1 music film to grace the platform.

The three and a half hour Taylor’s Version of the film available exclusively on Disney+ features fan favorite “cardigan” and four additional acoustic songs: “Maroon,” “Death by a Thousand Cuts,” “You Are in Love,” and “I Can See You.” Over its debut weekend, Swifties watched 16.2 million hours of the concert film, with 4.6 million views across three days.

Taylor Swift: The Eras Tour grossed more than $261 million at the global box office, a record-smashing feat for a music film event. Now with the most “complete” version available to stream on Disney+, fans can relive their favorite moments from the concert over and over again. In addition to the five bonus songs not available in previous editions of the film, fans can enjoy “Our Song” and “You’re On Your Own, Kid,” in the 26-minute Acoustic Collection extra feature.

The Eras Tour debuted on the service on Thursday, March 14, at 6 PM PT. To commemorate the premiere of Taylor’s Version of the film, Disney+ did a Taylor Swift takeover during the film’s debut day, with the service’s homepage featuring sets of titles inspired by each of the superstar songstress’ eras.

Taylor Swift’s Eras Tour is far and away the biggest showing of a music film on the platform, but Disney+ notably offers an array of concert film experiences, including Elton John: Farewell from Dodger Stadium, Black Is King: A Film by Beyonce, and The Beatles: Get Back. Swift fans will be keen to know that her previous film offering, folklore: the long pond studio sessions, is also available to stream on demand.

Disney reportedly paid over $75 million for exclusive worldwide streaming rights to the Eras Tour film, which was produced by Swift’s own company.