Amazon Music & Nav Reveal Custom F1 Helmet for BWT Alpine Team

Amazon Music custom F1 helmet design
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Amazon Music custom F1 helmet design
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Photo Credit: Amazon Music

Amazon Music and Canadian rapper and producer Nav teamed up to reveal a custom-made helmet for BWT Alpine F1 Team driver, Pierre Gasly.

Pierre Gasly unboxed the helmet in Montreal ahead of this weekend’s Formula 1 Canadian Grand Prix. The helmet features artwork inspired by the platinum-selling rapper’s highly anticipated upcoming album, On My Way 2 Rexdale—set for release this summer on XO and Republic Records.

The artwork on the helmet pays tribute to Nav’s Toronto neighborhood of Rexdale; fans can watch the official album trailer for the project today. Pierre Gasly will wear the helmet throughout this weekend’s Grand Prix.

“I love watching Formula 1, and being able to support the race while it’s in Canada goes right back to what my album is all about—remembering and being proud of where you came from,” says Nav about the collaboration. “Having Pierre Gasly, one of the best to do it, wearing my art is so dope. Collaborating on it with Amazon Music, one of the places where ‘On My Way 2 Rexdale’ will live when it comes out this summer, was a great way to tie the idea together.”

Ahead of this weekend, Pierre Gasly has also curated an “Official BWT Alpine F1 Playlist” with his face music for the Canadian Grand Prix. The playlist is available exclusively on Amazon Music and features songs like Internet Money and Nav’s “Lemonade,” Jungle’s “MHD,” and 2Pac’s “Hail Mary.” Amazon Music is the official streaming partner of the BWT Alpine F1 Team and the brand has been featured on the team’s cars and helmets of race drivers, Esteban Ocon and Pierre Gasly since 2023.

“I’m really interested in collaborating with Amazon Music. I’ve been convinced for a long time that music streaming platforms and Formula 1 racing share very similar audiences and that crossover between the two can genuinely be very engaging and fun for fans,” adds BWT Alpine F1 Team driver Pierre Gasly. “Launching Nav’s new album on my helmet and having him design it is a first cool activation, and I’m sure we’ll have fun this week when he visits us at the track.”