Dolly Parton Unveils ‘Dolly Wines’ in Partnership with Accolade Wines

Dolly Parton wines
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Dolly Parton wines
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Photo Credit: Emily Dorio

Dolly Parton introduces Dolly Wines, her first ever collection of wines in collaboration with Parton Family Cellars and Accolade Wines.

At her press conference from Fan Fair X at CMA Fest yesterday (June 6), Dolly Parton kicked off her Dolly! All Access pop-up experience by unveiling her first collection of wines, Dolly Wines, a collaboration with her Parton Family Cellars and one of the largest wine companies, Accolade Wines. Like its namesake, Dolly Wines “will resonate beyond the surface, magnifying the rare and gentle things.”

The first wine to be released from the collection, Dolly Wines California Chardonnay 2023, will hit leading retailers’ shelves in the United States in July. The crisp chardonnay promises a blend of white peach, sweet cream, and toasty oak. Starting now, it is exclusively available for pre-sale through Vivino and the Dolly Wines website.

US consumers who pre-order Dolly Wines California Chardonnay 2023 through Vivino can also take advantage of the limited time “$1 Dolly Days” at checkout. For $1, consumers can sign up for a month of Vivino Plus to receive free shipping on their order. Pre-sale orders begin shipping on June 25, and will go on sale in the United States to leading retailers in July.

“We are beyond excited to bring Dolly Wines to the world,” said Accolade Wines Chief Marketing Officer, Sandy Mayo. “Dolly herself was involved in all aspects of each wine, and we think they capture her captivating sense of fun and sparkle perfectly. Like the lady herself, we think everyone everywhere will love it. Go ahead, pour yourself a cup of ambition!”

Like most everything in Dolly’s world, the superstar was involved in every step of the winemaking process, offering her input on taste, look, and feel to ensure each bottle perfectly represents Dolly’s vision and magic. In a deal brokered by IMG, the initial Dolly Wines range will feature three varieties, including Chardonnay, Rosé, and Prosecco, with a fourth Sparkling variety launching in Australia in September.

More information and full retailer availability will be available on Dolly Wines’ social accounts on Instagram and Facebook, and their website.